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West Bloomfield native strives to
enhance strangers' lives.

TEA AND FROZEN YOGURT LOUNGE

Orchard Mall

Marielle Temkin
Special to the Jewish News

6385 Orchard Lake Road
West Bloomfield

p

sst ... Want to hear a secret?
Ashley Naftaly, 18, recently
started a project that aims to
brighten strangers' days. Since mov-
ing to New York City to attend the
Fashion Institute of Technology in
the fall, Naftaly noticed that people
weren't as friendly as they had been
in her native West Bloomfield.
"People are more reserved here in
New York:' she said, "so just to sort of
brighten up peoples' days in a sea of
stressed students and make it more of
a friendly atmosphere, I started this
project:'
The project, called Psst ... Hey You,
consists of cards that say "Psst ... Hey
You ... You Look Beautiful Today.
Pass It On." Naftaly explained that
she hands these cards out to strangers
who look like they're having a rough
day, who are doing something good,
who look beautiful or just someone
whose day Naftaly wants to brighten.
"I wanted to do it in a card form
so it could be a 'pay it forward' idea:'
she said. "This way, when I pass out
a card to someone, they can pass it
along to other people:' Each person
who receives a card writes down the
date and place where they got it.
Naftaly, who studies fashion pho-
tography, has brought social media
into the project through hashtags that
are used on Instagram. When people
receive one of the Psst cards, they can
take a picture of themselves with the
card and upload it to Instagram with
the hashtags. That way, Naftaly can
track where some of the cards end up.
"I want it to be more of a social media
thing and have it become a really
positive project online," she said.
In addition to handing out cards

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Offers expire 12/31/13.

ORCHARD MALL • WEST BLOOMFIELD, MI

ORCHARD LAKE ROAD • NORTH OF MAPLE

Ashley Naftaly

in NYC, she has been sending them
to her friends in colleges across the
country to grow the project at a faster
rate. Naftaly said, "So far, the response
to the project has been really posi-
tive, and I'm glad to see it come out
that way. Generally, people are either
really excited about it and appreciate
it or they just take the card and move
on with their day. It's definitely never
been a negative response:'
Her current goal is for Psst ... Hey
You to keep growing and reach as
many people as possible, and then she
wants to expand the cards to include
other sayings, while her ultimate goal
is to be on The Ellen Show.
Naftaly also explained, "I think it is
important in the 21st century for us
to give back to one another and truly
appreciate the small tokens in life. It
is also important to redefine beauty in
this day and age. With the melting pot
of cultures and appearances I've been
exposed to, especially in NYC, I truly
believe that every person has some-
thing that makes them beautiful:'

❑

SHANGRI-LA

AUTHENTIC CHINESE CUISINE

6407 Orchard Lake Road

(15 Mile & Orchard Lake)

Check out Psst ... Hey You at

instagram.com/PsstHeyYou and at

youlookbeautifultoday.blogspot.com .

December 26 • 2013

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