RENEW'S 3RD ANNUAL
WIG OUT EVENT
THE WEEK OF OCTOBER 21ST-
Please Bring In A New Or Slightly Used Wig During This Week To
Donate To The American Cancer Society. Don't Have A Wig -
Make A Monetary Donation To Purchase A Wig For A Women Or
Child Experiencing Hair Loss Due To Vital Cancer Treatments.
SHOP LOCAL VENDORS!
Monday, October 21st, 2013
Amanda Fisher, center, with interns Aren Dumar and Natasha Dabrowski
Proceeds from each sale will benefit THE AMERICAN CANCER SOCIETY
professional athletes. Fisher did the
event planning, the marketing and the
public relations for the event, which
raised more than $100,000 for Gleaners
Community Food Bank of Southeastern
Michigan, Detroit PAL and Children's
Hospital of Michigan Foundation.
"She was a pleasure to work with
and was able to take our idea and con-
cept and help it come to fruition," said
Daniel Stillman, Compass co-principal
with Jordan Dumars. "It went beyond
It was a sell-out weeks before the
actual date, said Tiffani Langford,
manager of communications and donor
relations at the Children's Hospital of
Michigan Foundation. "That just does
not happen with a first-time event of
this caliber. It was the perfect mix of
philanthropy and entertainment"
Fisher said AFP handles clients and
events of all sizes, "as long as they have
a tie to Detroit, a tie to the community
and they want to make a difference:'
She also consults with clients to
rework and refresh their messaging to
connect to a younger generation.
"Whether that is through events, tar-
geted branding, reforming messaging,
oftentimes we can take something the
company is already doing and tweak it:'
she said. "You'd be so surprised how a
little change in marketing can perk up
the ears of the next generation:'
A Legacy Of Giving
While many of her young friends and
Filling Big Shoes on page 16
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Klinger adds that MPWN helps to
foster a supportive atmosphere because
of the many communication opportuni-
ties throughout the year. "This expo
is really the pinnacle of that culture
Buffelin builds throughout the year:'
Stacey Francis, a chiropractor and
nutritionist at Specific Wellness, said
she chose to attend the expo because of
the group Buffalin brings to the table.
"These people are just phenomenal, and
I love mingling with them — even if
no one showed up for the expo, I would
love to go and learn from them:' she
Frances, who's been a member of
MPWN for 10 years, is most excited to
know who her neighbors will be this
year. "It's always fun to get to know
them and everybody else at the expo:'
The expo also connects nonprofits
with the network.
"We run a successful expo, and now
we're opening it up as a fundraiser that
Expect the purple truck!
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RUG CARE CENTERS AND SHOWROOMS
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Blinds, Shades, Shutters, Draperies and More
Last year's Michigan Professional
Women's Network Expo
does not cost the organizations any-
thing:' Buffelin said.
For every three tables a nonprofit
refers to the expo, it will receive 20 per-
cent of the sign-up cost. Organizations
need only let their members know
Expo on page 16
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••• ■ •
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October 17 • 2013 15