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SHALOM

A

FOOD * q

FUN

AUGUST 19
2013

Come Celebrate Our
25th Year Anniversary!

MONDAY, AUGUST 19, 2013
STA'
:OOPM

Our FOOD, FUN & FIREWORKS FESTIVAL begins with an
evening loaded with family fun, food tastings, music by
Star Trax, games, and ends with a spectacular fireworks display!

To tempt your palate, some of the area's most popular

restaurants will be on hand to help us celebrate.

Bangkok Cuisine . Market Basket of Franklin . Prime29 . The Lodge
Goin' Postal . Beau Jacks . Just Peachy . Bonefish Grill
Farmhouse Coffee & Ice Cream . Original Romanos . Bellacinos Sylvan Lake
Maggie's Chocolate Fountain . Bacco Ristorante . Achatz Catering and Soup
Cutting Edge Cuisine . Uptown Grille . Quarton Foods/Catering
Outback Steakhouse . Rocky Mountain Chocolate Factory . Brooklyn Bagel
Tony's Embers Deli . Harvard Row Kosher Meats . Hong Hua
Leo's Coney Island . Tomatoes aPizza . Uptown Parthenon
The Village Palace . Dairy Fresh Foods . La Marsa Mediterranean Cuisine
Loya Organic . George's Honey Tree . California Pizza Kitchen
Le Monde Bakery . Zoes Pancake House . Vineyards/Bloom Catering

$25 per adult/$30 at the door . $12 per child (age 5-12)/$18 at the door

Visit www.shirshalom.org to buy your tickets today!

Looking To Join Temple Shir Shalom? Bring The Whole Family ON US!

Call Temple Shir Shalom's office to arrange for your complimentary tickets.

Come get to know us!

Contact Temple Shir Shalom's office at 248-737-8700

1857690

August 15 • 2013

Noise Reduction

Israeli company silences background
sounds through technology.

T iriP li *••
# *

22

metro >> Jews in the digital age

I

t's no secret that Israel is the
Silicon Valley of the Middle East.
With thousands of tech compa-
nies and startups, Israel has become
just as well-known as a center for
technology innovation as
it is for hummus
Between two visits to
Israel earlier this year, I
made my annual pilgrim-
age to the Holy Land for
techies — International
CES (Consumer
Electronics Show) in Las
Vegas. Before heading out
to the annual convention
for "everything technol-
ogy:' I spent some time
looking at the Israeli start-
ups that would be exhib-
iting at the show. One particular
company caught my eye, or rather
my ear.
Like me, you have probably
never heard of Israeli tech com-
pany Silentium before. But that will
soon change. This company aims
to fix something that many people
didn't even realize was a problem.
Background noise. We often find
ourselves talking loudly to someone
standing right in front of us because
we have become so used to the back-
ground noises of machines and elec-
tronics. We live in a very noisy world
with a lot of noise pollution, but
we've become accustomed to these
hums and hisses.
When we think we're enjoying a
moment of silence, we are actually
listening to the constant noise of
computers and fluorescent lights,
HVAC systems and noisy cars out-
side. I was intrigued reading about
Silentium's solution to significantly
reduce these annoying noises in the
environment by producing an oppos-
ing signal at the same amplitude, but
with the opposite plan as the intru-
sive noise.
Yossi Barath, the serial entrepre-
neur from Herzeliya who founded
Silentium, is determined to remove
the noise pollution
so we can enjoy the
sounds we want to
hear — a friend's
D'S 01 voice, a concert or
a movie. Noise pol-
lution includes the
background noise
Yossi Barath
that is difficult to

avoid on loud airplane rides and on
long drives along the highway.
I arrived at Eureka Park, an area
at International CES of more than
140 startups, emerging companies
and entrepreneurs, and
meet Barath and two
members of his team who
were eager to demonstrate
Silentium's Quiet Bubble.
They had me sit in a
comfortable leather pro-
totype chair that had the
Quiet Bubble technology
built into the headrest of
the chair. At first I heard
the loud noises of the
crowd walking and talking
around the cavernous hall
like being at a crowded
sporting event. And then, with the
push of a button, I heard nothing
— complete silence. It was amazing
how all that noise was immediately
erased.
"Silentium's unique, cutting-edge,
noise-reduction solutions:' Barath
explained, "deliver 'Silence in a Chip'
that is embedded by product devel-
opers and manufacturers and enable
them to offer superior silent prod-
ucts and to create 'Zones of Quiet'
for consumers?'
Rather than having to wear noise
cancellation headphones on a long
flight, Silentium's active noise
control solutions work without
headphones. Their chips can be
placed in the headrests of airplanes
— they're currently in talks with
Boeing — so that the background
noise is canceled during the duration
of the flight and your headphones
only need to be used for listening
to music or watching a movie. He
certainly had my attention because
having to sleep with my noise can-
cellation headphones on during long
flights is a pet peeve.
The technology that Silentium has
created is not limited to airplanes.
It can also be used to remove the
noise pollution in offices where loud
computer servers are running all
day, and to cancel out the noise from
HVAC systems, transportation, med-
ical equipment and noisy household
appliances like washers and dryers.
As I talked with Barath, he
explained that his goal is sim-

Noise on page 24

