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March 28, 2013 - Image 138

Resource type:
Text
Publication:
The Detroit Jewish News, 2013-03-28

Disclaimer: Computer generated plain text may have errors. Read more about this.

Party Girls owner

Amy Regal in her

store surrounded by
bat mitzvah and party
dresses

Girly
Girls

Amy Regal may
not be the new
girl in town, but
she's bringing a
whole new party
to it.

Lynne Konstantin

Contributing Writer

The pink dress on the left is by B'Dazzle
and costs $185; the turquoise dress is
by Allure Night Moves and costs $299.

C5 0

celebrate! I

March 2013

>

0

0 -

my Regal's already got a fan club — her preteen
and teenage granddaughters and their friends
have been counting the seconds until school ends
each day so they can zip over to Regal's new shop and
see what delicious confections she's gotten in.
Regal, the hippest grandma around, has been a makeup
artist for more than 40 years; for the last seven years,
she's been beautifying clamoring clients at Glamour Puss
Beauty Bar & Boutique, the full-service makeup studio
plus clothing, jewelry and accessories shop that she owns
in Franklin. Specializing in custom-blended products,
including everything from powders to lipsticks, Regal also
is a local guru for the art of permanent makeup, plus
facial waxing, lessons in makeup application, special occa-
sion application and more.
"I'm a resource for my customers because I've been
doing it so long — I'm on the fourth generation of some
clients' families, so I have to know how to appeal to
85-year-old women and 11-year-old girls. And I create
products and palettes to suit each one," Regal says.
With so many hours invested in personalized customer
service, particularly geared toward special events, Regal's
thoughts began to evolve toward the next step and a
younger market.
"I've got eight grandchildren, and seven of them are
girls," Regal says. "They're all little pageant girls, always
looking for new dresses, and they've been bugging me
for a few years to expand to young girls' party dresses. I
always said no. I've had moms texting me, customers from
my shop, who wanted to me to do party dresses. And I
finally started thinking how much fun it would be, to have
a space just for girls, to make it fun and comfortable like
their bedroom at home, where they can try on dresses
for each other for proms, homecoming, bar and bat mitz-
vahs — every special occasion, in a very boutiquey atmo-
sphere."
Just this month, Regal opened Party Girls in a space
above Glamour Puss in Franklin. And though she had
planned to start out slowly, catering to each season
with homecoming in fall, prom in spring and something
here and there for b'nai mitzvah year-round, it just hap-
pened that as she was preparing to open, the owners of
Cinderella's Castle in West Bloomfield — an all-occasion
girls' clothing shop — decided to retire, leaving a mother
lode of lovely inventory to start Regal out fully stocked in
style.
Although there are a handful of shops locally that offer
dresses for these occasions, it's a tricky market to cater to,

A

as the sizes that Regal offers range from preteen to junior,
while girls are still growing, and their tastes may differ
broadly from what their mothers' want.
"I try to offer something for everyone, but with every-
thing unique and gorgeous, and fun and flirty," says
Regal, who travels often around the globe both for
Glamour Puss and on holiday with her husband, always
devoting a scrutinizing eye to possible additions to her
shops. "People are always asking me, 'Where did you get
that?' so I want to offer the same uniqueness to Party
Girls."
Colors are huge this season, "beautiful and vibrant,"
Regal says. "Not everything is embellished with stones,
but most of these kids want to look like princesses, for
senior prom especially.
"A lot of girls in our area are very sophisticated, so I try
to have everything from short bandage dresses to long,
beautiful and flowing gowns with lots of tulle and jew-
els."
At the same time, because there are many 12-year-olds
who still wear children's sizes, but also girls who are
developed but still need juniors' sizing and not yet pre-
teen, Regal is careful to offer options that are both body
and age appropriate, particularly for modesty-conscious
bat mitzvah girls who will be on the bimah. (She also
offers shrugs and other coverings.)
"As with any clothing, they have to try things on. So
I want to give them options," Regal says. Among those
options are pieces by sought-after brands including Alyce
Paris, Tony Bowls, Faviana, Sherri Hill — a favorite of
Selena Gomez — and more.
In addition to popular designer names, Regal has hired
a seamstress so she can offer custom-dressmaking servic-
es and eventually create her own Party Girls line, as well
as offer mother-of-the-bat-mitzvah-girl dresses.
The boutique is already fitting in nicely amongst its
downtown Franklin neighbors. "It's a market that Franklin
doesn't have and complements all the other little stores
nearby really well," Regal says. "People have been very
excited and receptive — it's good for everybody's busi-
ness."
Her granddaughters and their friends, especially, are
thrilled. "I have girls calling every day, asking if they can
work here," Regal says. "I only hope I'll need that much
help!" ❑

Party Girls, 32751 Franklin Road, Franklin
(248-562-7420).

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