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March 21, 2013 - Image 32

Resource type:
Text
Publication:
The Detroit Jewish News, 2013-03-21

Disclaimer: Computer generated plain text may have errors. Read more about this.

>> ... Next Generation ...

A Trip Down Memory Lane

An email filled with memories of Metro Detroit goes viral.

RYAN FISHMAN I SPECIAL TO THE JEWISH NEWS

W

hat started off as a late
afternoon email from
a Metropolitan Detroit
expatriate living in New
York to three friends quickly snowballed
into a viral sensation last month.
That sensation was a website, www.
originalhuskyboys.com , and its list of "76
ways to tell if you're from Detroit."
Poking fun at suburban life and
highlighting some of the more
memorable moments in their childhoods,
four friends made a list and felt
compelled to share it with the world.
Even the name itself is an homage to
Brody's Camp Supplies and Custom
Printing on Orchard Lake Road.
The four friends behind the site, the
"Original Husky Boys," are Jared Boschan,
David Feldman and brothers Jordan and
Dustin Sherman. The four grew up in West
Bloomfield and Bloomfield Hills but today
all live in New York City.
"We all went to Hillel Day School and
Andover together, and now we have this
common bond between us that we come
back to," said 26-year-old Boschan,
an asset manager for Field Real Estate
Holdings in Manhattan. "Our childhood
is a source of pride, it's something we
enjoy kibitzing over, and one day I sent
this email to the other three with a few
memories from growing up. By the time
I got home from work everyone had
responded, the list kept growing, and we
realized we had this gem on our hands
of incredible memories."

RD!

JARC'S 3' ANNUAL

YOUNG ADULT BOWLING NIGHT1gASZI-%
A MUFF TN SPRINGELATION 2013

10illt

HUES 4.4 )

NEXTGen Detroit's

BLUE &
WHITE PARTY

ISRAEL@65 DANCE PARTY

The Original Husky Boys: Jared Boschan, Dustin Sherman, Jordan Sherman
and David Feldman.

The four began meeting in a
boardroom after work and writing ideas
on a white board late into the night,
analyzing their ideas, jokes and pictures
until they were sure the list was perfect.
"We sent it out the Tuesday after
President's Day, and we thought maybe
5,000-6,000 people might see it, and we
would have been happy," said 26-year-
old Jordan Sherman, who works in
sponsorships for Major League Baseball.
"The first day we had 40,000 hits from
people all over the country, and all over
the world, from Los Angeles and Chicago
to Israel and India. We ended up with
something like 80,000 hits and people
were even sending it back to us because
we didn't put our names on it."
The list poked fun at, or recalled
fondly, Michigan celebrities like Eminem

UPCOMING EVENTS

SATURDAY, MARCH 23

International Experience

8-11 p.m. Detroit Harmonie's 2013
International Experience, at the Virgil
H. Carr Arts League of Michigan, 311
E. Grand River Ave., Detroit. Tickets
are $20 and available at www.
detroitharmonie.com/ie2013/tickets.

THURSDAY, APRIL 4

Bowling Fun

6:30-9:30 p.m. JARC's 3rd Annual
Young Adult Bowling Night (ages 21
- 40) at Royal Oak Emagine, 200 N.
Main St. in Royal Oak. Purchase your
ticket by Friday, March 22, and receive
one free drink ticket! Tickets start at

32 March 21 • 2013

and Tim Allen, restaurants like Olga's and
Buddy's, and popular hangouts like the
Jewish Community Center and Marvelous
Marvin's Mechanical Museum.
"It appealed to people internationally,
but also across generations. Our parents
saw it, their friends saw it and even
kids as young as middle school could
appreciate it," said 24-year-old Dustin
Sherman, who works with startup mobile
technology firm RUN DSP.
"We didn't do any marketing; each of
us just sent it out on Facebook one at
a time, and almost immediately people
were sharing it. It spread like wildfire,"
said Sherman.
Though there are no immediate plans
for the website's future, 28-year-old
David Feldman says this is just the start of
something, but the four aren't sure what.

"We did this to have fun; we wanted
to leave it open ended. It's something
that resonates with a large group of
people and though we don't have
anything specific planned down the
line, it at least proves to the four of us
we can have a good idea," explained
Feldman, the director of social media
for MLB.com .
"It was just meant to be nostalgic,
and the rewarding part is how it went
over," said Dustin Sherman. "Anytime
you bring up Detroit, there's a negative
connotation, but if you read this and
see just how good our childhood was,
and that we all shared this experience,
you can appreciate the innocence and
it resonates. These are memories you
would never trade."
The national and international reach
of the website had the four wondering
what impact the site might have made
on other former Metropolitan Detroiters.
"This might not cause someone to
pack up their suitcase and move back
to Detroit, but we hope it's a great
reminder," said Feldman. "It's easy to get
lost in the day-to-day grind of New York
or Los Angeles or Chicago and forget
what it means to be from Detroit. Maybe
that nostalgic feeling, that sensation you
get when remembering the highlights of
your childhood can resonate, that Detroit
wasn't so bad and you want to move
back. Maybe it's something to show
you're friends and say, 'I'm proud of this
place where I grew up. — ❑

$25 and will be held at Will Call. More
info at www.jarc.org .

THURSDAY, APRIL 11

Israel Birthday Bash

7:30-11 p.m. Celebrate Israel's 65th
birthday like never before! Dance the
night away with other Jewish young
adults for the first-ever Yom HaAtzmaut
bash! It's a Blue & White party, so
wear your colors! $10 cover, ages
21+ only. Co-sponsored by AIPAC,
Congregation Beth Shalom, B'nai Israel,
FIDF, Congregation Shaarey Zedek and
Temple Israel. Purchase online at www.
jewishdetroit.org/events . Questions?
Contact Rachel Taubman at taubman@
jfmd.org or (248) 205-2545.

SUNDAY, APRIL 14

2nd Do It For Detroit
Fund Event

At Detroit Farm and Garden,
housed in the former Third Police
Precinct in the shadow of the
Ambassador Bridge. Administered by
CommunityNEXT, and in partnership
with the national Jewish service
organization Repair the World, the Do
It For Detroit Fund provides micro-
grants, ranging from $500-$3,000 to
support grassroots initiatives aimed
at promoting positive social change
in Detroit. This event will focus on
the environment. More info at www.
doitfordetroit.com .



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