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Resident Expert

Presented by

ER physician unveils online study tool to help busy

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doctors-in-training study for certification exams.

SAN FRANCISCO
CHRONICLE

THE
ATTN & .

24 hours. 241 patients.
One stretched ER.
A film by Peter Nicks.

Rosh Review creator Dr. Adam Rosh with senior editor Dr. Phil Levy, both of
Detroit Receiving Hospital

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SUN. MARCH 24

200 & 4:30 PM

Pr. WWW.DIA.ORGIDFT 313. 833.32

DETROIT

INSTITUTE

OF ART

16

March 14 • 2013

Robin Schwartz

Contributing Writer

T

here is no "typical" day on
the job for Dr. Adam Rosh
of Huntington Woods. When
he's in the emergency room at Detroit
Receiving Hospital he knows things
can change in an instant — there's
often little time to think and lives are
constantly on the line. Patients are
rushed in with gunshot wounds, drug
overdoses, injuries from car wrecks,
potentially life-threatening illnesses
and other unexpected conditions.
Some are unconscious; others are bel-
ligerent and abusive.
"Emergency medicine demands
of you the most intense involvement
personally and intellectually;' he says.
"Every area of clinical medicine is
practiced, every emotion is taxed.
The challenge is in managing an end-
less variety of disease and trauma
at a level of immediacy that's rarely
approached in any other specialty:'
Rosh grew up in New Jersey and

is a graduate of the University of
Wisconsin and the University of
Medicine and Dentistry of New
Jersey. After serving as chief resident
and completing a residency at NYU/
Bellevue Hospital in 2008, he moved
to Michigan to become the assistant
residency director and assistant
professor of emergency medicine at
Detroit Receiving Hospital.
In August, Rosh was promoted to
residency director; he's now respon-
sible for training 42 emergency
medicine residents. He also has a
background reviewing question books
for McGraw-Hill publishing company,
which led him to write two books of
his own on emergency medicine.
"I've always been interested in
medical education. One day, I was
talking with the residents and I asked
them what resource they use to study
for residency and board certification
exams;' he says. "They said there
wasn't really anything good that they
used. That's when the idea came to me
that I could provide that resource:'

Anatomy Of A Website
Rosh is raising two children, Ruby, 4,
and Rhys, 2, with his wife, Danielle
McGuire, an author and assistant
professor of history at Wayne State
University. But, for the last year, while
working round-the-clock-shifts, he
still found time to create a new study
tool for doctors in training.
His website www.RoshReview.com
is now up and running. It provides
questions, answers and explanations
with the goal of simplifying complex
concepts and helping users quickly
learn. While the company bears his
name, "Rosh" was also chosen because
it's the Hebrew word for "head:'
"I woke up every morning at 4 a.m.
to write;' he says. "My wife and kids
were still sleeping so I was able to
work undisturbed. At 8 a.m., I would
help get the kids ready for school, eat
breakfast and go to work. I did this
for nine straight months:'
Rosh solicited some help from three
fellow ER physicians: Dr. Dan Setiz of
Chicago designed the website, Dr. Phil
Levy of Northville serves as senior
editor, and Dr. Jonathan Snyderman
of Miami provided the seed money.
With almost a thousand questions
and explanations completed, they
launched the website at the National
Emergency Medicine Assembly in
Denver and picked up 100 subscribers
in the first four days.
Now, they have more than 1,000
subscribers and the numbers are
growing daily. There's even an app for
iPhone and Android devices so medi-
cal students, residents and attending
physicians can study on the go, any-
where, anytime.
"I think people are impressed with
the user-friendly layout;' Rosh says.
"We also integrated statistical analysis
and charts so users receive feedback
on how they're doing. We're currently
designing the next phase and plan-
ning to introduce features that have
never been used before in emergency
medicine education.
"I'm enjoying the challenges of
building a business;' he adds. "It's
very different from the emergency
room where we make life-and-death
decisions. It's nice to know that with
Rosh Review I may lose revenue or a
subscriber, but I will not lose a life:'

❑

For more information or to check out the

website, go to www.RoshReview.com.