frontlines - community -We's How To Thro w A Party! U1141 A FAMILY EVENT Ken Guten Cohen Detroit:' said Jace Gittleman, 17, of Bloomfield Hills, an orga- nizer from last year. "The hosts help promote the event at their schools and get the word out faster. This year, we have a arrying on a tradition started before they were teens, reward system going with them:' six friends have taken up the entrepreneurial mantle The venue can hold 2,000 people and the teens are hoping to and are producing a mega high school party triple the number of attendees from last year. from 9 p.m.-1 a.m. Saturday, March 2, at Modern This means they can up the return on their invest- Skate Park in Royal Oak. ment, too. Last year, each teen kicked in $520 and Last year, a group of Jewish teens formed FB Band took home $980 after expenses. LLC to put on Summer Kickoff, a high school party at "This started as a business idea my dad told me the end of the school year that drew about 450 teens about that he had wanted to do as a kid:' Gittleman ages 14-18 for music, dancing and fun. said of his father, Scott. "His friends did it and he This year, three teens from last year and three wasn't part of the investment. He got us to look at Jace other friends, each investing $540, have stepped up legal aspects, liability insurance, venues, security, their game. They have attracted high-profile sponsors Gittlem an and to start the LLC. He was a driving factor the first 98.7-FM, Red Bull and Vitamin Water as well as Over time around. This time, he's letting us do our thing. the Fly (owned by friends). Their corporation allows "I have learned a lot about business, the legal end them to provide liability insurance coverage and a of things, how to put the event on, what you have to security team, a fact that helped to attract the spon- pull together and the hard work it takes to make it sors, says Evan Gunsberg, 18, of West Bloomfield, an run smoothly:' Gittleman said. "It's affected me a lot. investor and the group's marketing specialist. I've always been interested in business and will go to With 98.7-FM as a sponsor, the teens were able to MSU to study economics:' land noted Detroit DJ Ryan Richards as a headliner. Gunsberg says the experience is pulling him in a new Evan Their friend Brad Levine, 17, of Bloomfield Hills will direction. "This has steered me to concert or club pro- Gunsbe rg be the opening DJ. motion, maybe not for a career, but it's definitely cool to The Tiki Bash is Hawaian-themed, and teens can hype something up and see where it goes:' dress accordingly. Red Bull and Vitamin Water will be served The organizers all are seniors. The others are Brandon — in addition to a heavy dose of music and dancing. Herman, 17, of Bloomfield Hills, Alec Levine, 18, of School IDs will be checked at the door. No one over age 18 or Birmingham and Jack Allen, 18, and Danny Lipsky, 17, both under age 14 will be allowed in. of West Bloomfield. "We will have a clean environment with a full private secu- They say if the Tiki Bash is a success, they will plan another rity staff:' Gunsberg said. "I think parents would approve. Summer Kickoff at the end of this school year. There will be absolutely zero tolerance — no alcohol, no drugs, And they don't worry about the tradition dying as they go no smoking. Anyone drunk or belligerent will be removed and off to college. their parents contacted. This is a clean-cut way for kids to have "We'll pass it down to other kids," Gittleman said. "This has fun in a safe environment after finals and before spring break:' been going on for six or seven years. People have been throw- The teen organizers also have stepped up their marketing. ing parties and promoting them for a while now." ❑ The radio station is helping to promote the Tiki Bash on its Facebook page, Twitter and on air. And the organizers have The Tiki Bash will be from 9 p.m.-1 a.m. Saturday, March 2, at bolstered an idea they started last year. Modern Skate Park, 1500 N. Stevenson Hwy., Royal Oak. Admission: "We have 24 hosts from different schools throughout Metro $10 before 10 p.m.; $15 after 10 p.m. Find Tiki Bash on Facebook. Story Development Editor C JN CONTENTS JEWISHNEWS Feb. 28-March 6, 2013 I 18-24 Adar 5773 I Vol. CXLIII, No. 4 Arts/Entertainment 55 Boom magazine . centerfold Business 63 22 Calendar Food 60 Health 49 Israel 5, 44 Letters 5 Life Cycles 64 Marketplace 66 Metro 8 Next Generation 42 72 Obituaries Out & About Points Of View Red Thread Sports Spotlight Staff Box/Phone List Synagogue List Torah Portion 57 44 25 54 72 6 48 46 Shabbat: Friday, March 1, 6:04 p.m. Shabbat Ends: Saturday, March 2, 7:06 p.m. Shabbat: Friday, March 8, 6:13 p.m. Shabbat Ends: Saturday, March 9, 7:15 p.m. Times are according to the Yeshiva Beth Yehudah calendar. Columnists Danny Raskin Robert Sklar Shabbat Lights 62 44 On The Cover: Page design, Michelle Sheridan Our JN Mission The Jewish News aspires to communicate news and opinion that's useful, engaging, enjoyable and unique. It strives to reflect the full range of diverse viewpoints while also advocating positions that strengthen Jewish unity and continu- ity. We desire to create and maintain a challenging, caring, enjoyable work environment that encourages creativity and innovation. We acknowledge our role as a responsible, responsive member of the community. Being competi- tive, we must always strive to be the most respected, outstanding Jewish community publication in the nation. Our rewards are informed, educated readers, very satisfied advertisers, contented employees and profitable growth. The Detroit Jewish News (USPS 275-520) is published every Thursday at 29200 Northwestern Highway, #110, Southfield, Michigan. Periodical postage paid at Southfield, Michigan, and additional mailing offices. Postmaster: send changes to: Detroit Jewish News, 29200 Northwestern Highway, #110, Southfield, MI 48034. O •0 • ❑• ❑ O Coln HfL for a build and play afternoon! sunday, march IC 3:00 -5:00 p.n1 The Robot Garage 637 South Eton, Birmingham Rail District 36 per family Children of all ages are invited to build with bricks, see robotics demonstrations, and explore their imaginations. • Register for raffle prizes! WI A percentage of your purchases from The Robot Garage retail shop will benefit Hebrew Free Loan • Information will be available about the good work Hebrew Free Loan does in our community Reserve your spot by registering online at www.hfldetroit.org or call Beverly at 248.723.8 I 84 Event co-chairs: Scott Rosenblum & Jonathan Sterling Jeff Meyers committee: Ben Reifman Howard Brown Matt Schenk Nita Cohen Julie Yaker Steve Ingber Kosher Dietary Laws Observed 0001:: OIL HEBREW FREE*LOAN hfldetroit.org We Provide Loans. We Promise Dignity. 6735 Telegraph Road, Suite 300 • Bloomfield Hills, MI 48301 Hebrew Free Loan Detroit @HFLDetroit _1111 1 - \ ewoish tedr latim il February 28 • 2013 3