Caring. Helping. Mental Illness.

I MA

Kadima...caring, helping adults
and children with mental
illness to move forward
in their lives.

Smoking and Mental Illness

Did you know that people with chronic mental
illness smoke at much higher rates than the
general population?

• 44% of cigarettes in the United States are smoked by
people with a serious mental illness

• 75% of smokers have a past or current diagnosis of
mental illness or addiction

• 27% of the monthly budget for a person with mental
illness is spent on cigarettes

• People diagnosed with schizophrenia, bipolar disorder
and other mental illnesses are twice as likely to smoke as
the general population

• People with mental illness may have a shortened life
span due to smoking-related illnesses

Sources: JAMA; National Comorbidity Study; National Association of State
Mental Health Program Directors; Tobacco Control; American Journal of Addiction

Many people with mental illness have a desire to
quit smoking and, with help, some are successful.

Insurance often covers smoking cessation programs.
Kadima's therapists work with clients to gently challenge
their need to smoke.
Kadima's clients learn how to cope with the stressors
associated with smoking cessation.

"After years of living with mental illness and smoking, I couldn't plan my
day without having a pack of cigarettes with me. Today, with the help of
my therapist and a smoking cessation program, I have been smoke free
for three years and I feel better about myself."

Kadima offers programs and services to adults
who are diagnosed with major depression/anxiety,
bipolar disease, psycho-affective disorder and
schizophrenia and programs and services for children,
3 — 18 years, diagnosed with serious emotional
and behavioral disorders

If you, or someone you know, need Kadima's services,

please contact 248.559.8235.
Kadima . 15999 W. Twelve Mile Road . Southfield, MI 48076. www.kadimacenter.org

26

November 29 • 2012

metro

Success In Suspenders

Suspender aficionado solves problems
with traditional apparel.

Pamela A. Zinkosky
Special to the Jewish News

label jeans designed for use with sus-
penders.
Holdup's target market is regular sus-
ntrepreneur Sal Herman sees
pender wearers who value "function and
problems as a good thing.
comfort" over price, he says. "First-time
"There's always a problem," the
suspender wearers will go for the $5 pair
Bloomfield Hills resident and Temple
every time, but Holdup's $20 to $60 sus-
Israel member says. "The problem is the
penders stand the test of time:'
mother of invention:'
The company's
Herman, an Israeli
success stems from
immigrant who
Herman's constant
holds five patents for
quest for "a better
suspenders, says his
mousetrap," which
inventions have all
leads to product
come because of a
line expansion. For
problem he or some-
example, a recent
'NO
one else has encoun-
patent for Under-Ups
tered. "They are all
makes it possible —
improvements of some
and comfortable — to
issue," he says.
wear suspenders
N
Herman came by his
underneath clothing.
first suspender patent a.
The soft washable
Judee and Sal Herman show off
in 1990 after being
fabric holds shorts
their five suspender patents.
frustrated with sus-
or lightweight pants
pender clips that simply wouldn't hold
up underneath an untucked shirt for a
up. "After a while, the metal fatigues,"
casual look.
Herman says, explaining that he's built
"That's the biggest thing," Herman
"like a guy — I have narrow hips and no
says of Under-Ups, which now account
tush" and has long worn suspenders to
for 30 percent of Holdup's sales. "It's a
keep his pants from slipping down and
staple. People buy four or five or six of
for the comfort of not having to cinch up the same style:'
a belt.
Under-Ups also reach the female
Herman's needle pin suspender clip — market with Maternity Under-Ups. "It's
the first patented improvement on the
the same condition (as many men have),
apparel since 1894 — keeps suspenders
where the pants won't stay on because of
firmly in place without fraying the fab-
the belly," Herman says.
ric. Herman, who already owned a busi-
Holdup's No-Buzz suspenders solve
ness, was ready to sell the patent, but
another problem. Metal suspender clips
there were no takers, so he and his wife
usually set off airport metal detectors.
spent six years creating a viable product
No-Buzz suspenders feature plastic
and launching the business.
cam-activated clips that bypass metal
Several years and four additional
detectors. The plastic clips also can be
suspender patents later, Herman's
used on delicate material like nylon,
Southfield-based Holdup Suspender Co.
where Holdup's original needle pin
offers 250-plus suspender varieties and
clip would fray the fabric. This opens
is on target to reach $2 million in annual up markets like ski stores, which sell
revenues, with 75,000 to 100,000 sus-
Holdup's Ski-Ups, and even bed sheet
penders sold annually.
purveyors, which sell Sheet Stay-Downs
Herman had the foresight to buy the
as accessories.
suspenders.com domain when he first
Holdup also sells Herman's patented
founded the company. Now, Holdup
Hang-Up suspender hanger, which holds
owes half of its revenues to e-commerce,
up to 25 suspenders.
and Internet sales are on track to out-
Holdup is headed into its busy season,
pace wholesale sales to 2,300 hardware,
expecting a couple of hundred orders a
sporting goods and apparel shops
day during the winter holidays, Herman's
around the country, Herman says.
wife, Judee, says. It's a far cry from
Holdup's humble beginnings, when the
The Internet affords international
exposure for the five-employee company, company sold 25 suspenders over the
with multiple Holdup domains, includ-
whole year, she says.
ing suspenders.com , holdup.com,
"Luckily, I had another business to
holdup-suspenders.com , holdupsus-
support it" back then, Herman says.
penders.com, mysuspenders.com and
"Now, this business supports the other
sloops.com, which sells Holdup's private
one:'

E

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