WHAT PIECE OF HIGHLY
SOPHISTICATED
TECHNOLOGY DID WE
USE TO CREATE OUR
NEW CHECKING
ACCOUNTS?

When we set out to develop our new checking

accounts, our first idea was to listen. Literally.

We sat down with people — thousands of them —

and asked, "What would an ideal checking

account look like to you?" They told us it should

be simple and straightforward from the get-go,

with no hidden fees or agendas. These answers

inspired five new checking accounts that better

fit the needs of people just like you.

If that sounds like something you're looking

for from a bank, stop by 53.com/checking and

use our simple new tools to find the checking

solution that's just right.

It takes great thinking to come up with better

ideas. A little listening doesn't hurt either.

The curious bank.

FIFTH THIRD BANK

$50 minimum deposit required to open all accounts. Fifth Third Bank, Member FDIC.

November 8 a 2012

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