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November 01, 2012 - Image 28

Resource type:
Text
Publication:
The Detroit Jewish News, 2012-11-01

Disclaimer: Computer generated plain text may have errors. Read more about this.

metro

Running For A Cause Aiding The Elderly

Doctor trains for NYC marathon to raise
funds for ALS research.

Jewish Senior Life brunch to fete its
first lifetime achievement recipient.

Lynne Meredith Golodner
Special to the Jewish News

giving to others, says his daughter,
Dana Perlman, treasurer and head
of business development and inves-
n Nov. 18, Jewish Senior
tor relations for a public company in
Life will present its first
New York. Both she and her brother
Lifetime Achievement Award are carrying on their father's legacy
to Michael Perlman, a
by being involved in
lifelong supporter of
Jewish senior housing
the Jewish community
endeavors where they
and essential partner
live.
in the development of
"One of the things we
Detroit's residences
remember most about
and services for older
what our father did
adults.
and his involvement
"Fewer people have
when he was president
had as great of an
of Jewish Federation
impact in the commu-
Apartments was going
nity as my father," says
there and spending
Jeffrey Perlman, a real
time with the elderly,"
estate investor living in
says Dana. "Being
Hong Kong. "He was
involved as a little kid
Michael Per [man
one of the pioneers in
and seeing how impor-
setting the foundation
tant it is to be involved
for what has become Jewish Senior
in the community, that's been impor-
Life."
tant as we've grown up."
Michael Perlman, 65, of Southfield
Rochelle Upfal, CEO, says, "Jewish
was instrumental in helping secure
Senior Life is privileged to present its
township certificates for build-
first Lifetime Achievement Award to
ings that would become the West
Michael Perlman. His legacy of lead-
Bloomfield campus of Jewish Senior
ership in providing our community's
Life. A distinguished real estate
older adults with quality housing is
attorney for more than four decades,
exemplary. His work provided keen
Perlman was named among the
legal counsel and affordable, secure
Best Lawyers in America and was
and heimishe (warm) homes to more
a pioneer in affordable housing. He
than a quarter of a million older
also was a member of the Michigan
adults."
Housing Council.
Carol Rosenberg, JSL Foundation
Additionally, Perlman was a past
director, says, "Michael Perlman
president of Jewish Apartments &
was a true historian for Jewish
Services, the initial chairman of the
Apartments & Services and Jewish
Commission on Jewish Elder Care
Home & Aging Services that eventu-
Services and vice president of the
ally came together to become Jewish
United Jewish Foundation. He played
Senior Life. He was an expert on
a leading role in the financing and
knowing where we came from and
development of several older adult
where we were headed. His ability to
communities, and acted as chairman
keep our vision focused on the needs
of the building committees and legal
of older adults has been so helpful
counsel for these developments.
and influential for the board of direc-
Retired now, Perlman is an honor-
tors on which he served and for my
ary lifetime member of the board of
own vision as a healthcare profes-
governors of the Jewish Federation of
sional."
Metropolitan Detroit and a member
Sen. Carl Levin, D-Mich., says,
of its Real Estate Committee.
"The Detroit Jewish community has
thrived because members of the corn-
Legacy Of Giving
munity like Michael Perlman have
Perlman also epitomizes the values
given so much of themselves for the
of contributing to community and
common good." ❑

0

Dr. Adam Rubin of Ann Arbor trains for his first New York City Marathon.

Ann Arbor

D

r. Adam D. Rubin has seen
the destructive effects of ALS,
more commonly known as Lou
Gehrig's disease, both in a friend and in
his patients. So it makes sense that the
44-year-old laryngologist would blend
his love of running with his desire to
find a cure for this devastating disease.
That is why he will run his first New
York City Marathon on Nov. 4 to raise
funds for ALS research. Donations
will go to the Program for Neurology
Research & Discovery (PNRD) at the
University of Michigan Health System, a
laboratory directed by Dr. Eva Feldman
that Rubin has been affiliated with for
years.
So far, Rubin and his teammates have
raised nearly $9,000, far surpassing his
initial expectations when he started
training in August for the grueling 26.2
mile race. Now, the determined doc-
tor has set his eyes on raising $15,000
through CrowdRise, an online fundrais-
ing site.
"It started off as a challenge for me,
but I also thought it was a great oppor-
tunity to do a fundraiser as well," Rubin
said. "When I first started this, I didn't
know what to expect. In a lot of ways,
now I'm more passionate about the fun-
draising than the running."
This run — along with his work
with U-M — are dedicated to his own
patients and to the memory of a family
friend, Dr. Eric Baron, who recently lost
his battle with ALS.
"He was a brilliant physician, entre-
preneur and father," Rubin said, "who

28

November 1 • 2012

battled the disease for eight years, mak-
ing every effort to stay alive as long as
possible to watch his infant daughter
grow. He remained positive and deter-
mined, and he remains an inspiration to
me and my family."
Amyotrophic lateral sclerosis, or ALS,
is a disease of the nerve cells that control
voluntary muscle movement. It causes
the death of these motor neurons within
the brainstem and spinal cord, Rubin
explained, and is a progressive disease
that usually leads to death within five
years of diagnosis.
As neurons die, patients lose the abil-
ity to voluntarily move body parts, and
eventually, to breathe. When the brain-
stem is involved, patients lose the abil-
ity to speak and swallow. All the while,
patients suffering from this disorder stay
completely aware of their bodies deterio-
rating.
Although there currently is no effec-
tive treatment for ALS, Feldman is
leading the first FDA-approved human
clinical trial of a stem cell treatment
for ALS, which is taking place at Emory
University in Atlanta. Contributions to
Rubin's run will go toward improving
the procedure and expanding the clinical
trial.
As director of the Lakeshore
Professional Voice Center PC in St. Clair
Shores, the Huntington Woods native
said he sees three to five patients a year
who come to him believing they have
voice problems, only for Rubin to find
they have early indicators of ALS.
For more information or to donate
to Rubin's cause, go to http://bit.ly/
PvPHN4. ❑

A brunch in honor of Michael Perlman will be held at 11 a.m. Sunday, Nov.
18, at Tam-0-Shanter Country Club in West Bloomfield. Proceeds benefit
the Michael & Diane "Dee-Dee" Perlman Transportation Fund for Older
Jewish Adults. RSVP by Nov.12: (248) 592-5026 or btryon@jslmi.org .

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