ROMA SPOSA ATELIER CORDIALLY INVITES YOU
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ELLA ZAHLAN & MARIA ELENA
HERE AND NOW
NOVEMBER 1ST, 2ND, & 3RD
ROMA , SPOSA
By Lynne Konstantin
708 N. OLD WOODWARD BIRMINGHAM MI 48009 248.723.4300 ROMASPOSA.COM
Stylist • Colorist
(Formerly of Lance Vincent Salon)
Has moved to:
6652 Telegraph (at Maple)
Bloomfield Hills, Ml 48301 (248)626 3700
If you are not wearing
or BORROW on I
You can't enjoy jewelry if it's sitting in your safe
deposit box. Sell or borrow on it for immediate cash.
We deal in jewelry, watches, diamonds and coins.
A Service to
Banks & Estates
Contact Larry Allan
33700 Woodward Ave. * Between 14 Mile & Lincoln • Birmin
42 November 2012
New local boutiques, businesses and
brands you may not know — but should.
n the heels of the success of her year-old Midtown Detroit baby, the
Peacock Room, Rachel Lutz has conjured another boutique, also in the
lobby of the historic former-hotel-turned-condominium building Park
Shelton, that is already promising to be equally unique.
Opened as a pop-up shop early in October to coincide with Dlectricity,
a Midtown light-art exhibition, Emerald is more than simply charming —
which it is. Like its sister boutique, it exudes the sensibilities of another
time, starting with a dramatic centerpiece 1927 chandelier from the
now-demolished Wayne Theater (donated by a friend). A wall cloaked in a
theatrically styled curtain crafted by Ivy's Custom Corsetry is yet presented
in a very modern way.
The contemporary haberdashery offers accessories for men ranging from
Stetson hats, Filson bags and wallets, silk ties and cashmere-wool-and-an-
gora blend socks ("Once they try them, they never go back," says Lutz). Gift
items include Sander's chocolate-covered potato chips, women's perfumes,
books, stationery and more.
While the Peacock Room focuses on women's apparel and accessories,
also with a vintage-style flair, Emerald allows Lutz to focus her increasingly
famous eye on the world beyond — always with a nod to history, Detroit or
preferably a combination of the two. She's already sold a 1950s felt Tigers
pennant, a bowl that once resided in Detroit's historic Statler Hotel and
jewelry made from replica tokens from the Fisher body factories.
Although Lutz had thoughts of opening a second shop down the road,
the opportunity presented itself when Leopold's Books decided to close
its doors."I made the decision in 48 hours," says Lutz."1 am not a risk-taker,
but the opportunity presented itself. It's such prime real estate. And I was
inspired by my godmother, Barbara Cash, who taught me to think bigger
with my life. So here I am."
Motivated also by the opportunity to sign a six-month lease, the idea of
a pop-up shop was appealing in that it gave her the chance to experiment
with the market. "My hope is that it will become a permanent shop," says
A longtime supporter of Detroit's development and a former board
member of Preservation Wayne, Detroit's oldest and largest preservation
organization, Lutz, who also lives in the Park Shelton, is passionate about
Detroit's Midtown and all it has to offer. "I hope that people see that my
impulsiveness reflects my confidence in this area," she says. RT
Emerald, 15 E. Kirby, Suite 114, Detroit (313-559-5500; peacockroomdetroit.com ). Visitors
should enter from the Woodward side, one block north of the Detroit Institute of Arts; the attached
structure offers free parking.