WHAT PIECE OF HIGHLY
SOPHISTICATED
TECHNOLOGY DID WE
USE TO CREATE OUR
NEW CHECKING
ACCOUNTS?
When we set out to develop our new checking
accounts, our first idea was to listen. Literally.
We sat down with people — thousands of them —
and asked, "What would an ideal checking
account look like to you?" They told us it should
be simple and straightforward from the get-go,
with no hidden fees or agendas. These answers
inspired five new checking accounts that better
fit the needs of people just like you.
If that sounds like something you're looking
for from a bank, stop by 53.com/checking and
use our simple new tools to find the checking
solution that's just right.
It takes great thinking to come up with better
ideas. A little listening doesn't hurt either.
The curious bank.
FIFTH THIRD BANK
$50 minimum deposit required to open all accounts. Fifth Third Bank, Member FDIC.
4 October 18 • 2012