MICHIGAN STATE UNIVERSITY

SPARTANS WILL.

October 18, 2012

Broad Art Museum brings a world of contemporary art to MSU and Michigan

Visitors to the Michigan State University campus will

notice a dramatic addition to both its physical and

cultural landscapes this fall with the opening of the

world-class Eli and Edythe Broad Art Museum.

The new contemporary art museum, which will be

dedicated during a public outdoor ceremony

November 10, is committed to exploring global

contemporary culture and ideas through art. Also that

day, Eli Broad and museum designer Zaha Hadid are

scheduled to participate in a public conversation

moderated by the museum's director, Michael Rush. A

public open house November 11 will provide visitors

with opportunities to tour the museum, which will

serve as both a teaching institution and cultural hub.

"The Broad Art Museum at MSU will be a gathering

place, a reflective space, and a source of inspiration for

MSU's Eli and Edythe Broad Art Museum, a 46,000-square-foot facility committed to exploring global contemporary culture and ideas through

our students, faculty, and staff, as well as for the

art, will be dedicated in a public outdoor ceremony at 10 a.m. November 10. A public open house will begin at 10 a.m. November 11.

surrounding community and visitors from across the

state and far beyond," says MSU President Lou Anna K.

Simon. "It will be an important new architectural

landmark in Michigan, with Zaha Hadid's

contemporary art, new media, photography, and

PUBLIC OPENING EVENTS

works on paper.

"With our extraordinary new building by Zaha Hadid

extraordinary building signaling our forward-looking

and a program that stretches across many media, we

approach. The Broad Art Museum will also expand our

can offer all visitors an experience unlike any other,"

global connections as director Michael Rush forges

says Rush. "Art enhances education of all kinds in

exciting partnerships with artists and art spaces

that it offers a view of the world based on human

around the world."

connection and emotional and aesthetic production.

The museum, to be known as the Broad MSU, is

These are the ingredients that make us human."

named for alumnus Eli Broad and his wife, Edythe,

The opening of the Broad MSU will coincide with

longtime supporters of Michigan State. Their gift of

openings at art spaces in Guangzhou, China; Ho Chi

$28 million was the catalyst for the project, with $21

Minh City, Vietnam; Sao Paolo, Brazil; Istanbul, Turkey;

million designated for construction of the building

and Dubai. Interactive screens in the museum will

and $7 million to be used for acquisitions, exhibitions,

allow visitors at the Broad MSU to view the various

and operations. The total fundraising goal for the

global venues. The museum's opening exhibitions

building is $40 million, of which $38.1 million has

will represent artists from more than 20 countries, as

been raised to date.

well as many works from the former Kresge Art

The 46,000-square-foot Broad MSU features a striking

facade of pleated stainless steel and glass,

Museum at MSU and the Broads' extensive collection

of contemporary art in Los Angeles.

distinguishing the building from the traditional brick

In anticipation of the opening, the Broad MSU

Collegiate Gothic architectural style found on MSU's

already has hosted several exhibitions and programs

north campus and signaling the museum and the

in nontraditional spaces throughout East Lansing

university's commitment to innovation. More than

and Lansing. The Broad Without Walls exhibition

two-thirds of the space will be devoted to art display,

featured a series of eight urban interventions and

including areas for special exhibitions, modern and

public art installations in various locations in

Continued on page 2

Dedication-10 a.m. November 10

Conversation with Eli Broad and Zaha
Hadid-11 a.m. November 10

Open house/tours—beginning at 10 a.m.
November 11

The public may register until October 26 for
grand opening events and purchase tickets
to the Founding Director's Reception at
advancement.msu.edu/broadreception or
by contacting Brenda Samson at events@
msu.edu or (517) 884-1038. Accommodation
for persons with disabilities may also be
requested at this number.

INAUGURAL EXHIBITIONS

Global Groove 1973/2012 will use Nam June
Paik's seminal 1973 video, "Global Groove,"
as a jumping-off point to explore current
trends in international video art.

In Search of Time will investigate artists'
expressions of time and memory by creating
dialogues among works by artists including
Josef Albers, Romare Bearden, Damien Hirst,
Toba Khedoori, Andy Warhol, Eadweard
Muybridge, and Sam Jury.