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4K Is On The Way
Special to the Jewish News
n my industry, the big electron-
ics convention for custom audio
companies is CEDIA (Custom
Electronic Design & Installation
Association). CEDIA 2012 took place
in September in Indianapolis, when all
the latest in consumer electronics were
on display for three days.
Needless to say, I was like a kid in
a candy shop testing out the latest
gadgets, TVs and sound equipment.
By the time the conference was done,
all of my fingernails and most of my
cuticles were bitten off, and I would
have to say that most of them landed
on the carpet of the Sony
booth while viewing their
amazing new 84-inch 4K TV.
4K is definitely on its way!
Imperial Peter the Great
Easter Egg, 1903
gold, diamond, ruby, sapphire,
House of Faberge
THE RISE 8t FALL
THE COLLECTION OF THE VIRGINIA MUSEUM OF FINE ARTS
OCTOBER 14, 2012 - JANUARY 21, 2013
DETROIT INSTITUTE OF ARTS
Discover the story behind the renowned House of Faberge, the
luxury brand created by preeminent artist and jeweler Karl
Faberge. The exhibition features more than 200 precious objects
from the Virginia Museum of Fine Arts and traces Faberge's rise
to fame, highlighting his business savvy, artistic innovations
and privileged relationship with the Russian aristocracy.
Despite the firm's abrupt end in 1918, the name Faberge
continues to hold a place in the popular imagination. I dia.org
The exhibition is organized by the Virginia Museum of Fine Arts, in collaboration with the Detroit Institute of Arts. In Detroit,
the exhibition is supported by the City of Detroit. Educational programming is provided by the GM Foundation. House of Faberge,
Mikhail Perkhin, workmaster. Imperial Peter the Great Easter Egg, 1903, gold, platinum, diamond, ruby, enamel, bronze, sapphire,
watercolor. ivory, rock crystal. VMFA. Bequest of Lillian Thomas Pratt (photo: K. Wetzel. © Virginia Museum of Fine Arts).
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keep your company top of mind with our readers.
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October 11 2012
markets. Think of the high concentra-
tion of 3D-capable TVs out right now;
this was passed along to us in the same
The significance of 4K, though, is
its ability to substantially increase the
picture quality in the high-demand
large HDTV format: TVs over 65
inches. Right now, large size TVs look
pretty good from afar, but when you
get close up, the pixel spread becomes
very apparent. Like taking a small digi-
tal photo and making it way larger on
Photoshop, it becomes very pixilated
and distorted. 4K resolution handles
this issue in TVs up to 152 inches and
home theater screens up to 300 inches.
This new resolution is being referred
First, a little high-definition
TV 101 ...When HDTVs first
came out in the late 1990s, the
TV resolution format started
out at 720p, which refers to
the density of the pixels being
displayed per frame. This
was twice the resolution of
Sony 84-inch XBR-84X900 4K TV
Remember back then when
manufacturers advertised their
to as Ultra High Definition or UHD.
TVs were HD-ready? They were refer-
This will also allow you to sit closer
ring to 720p capability if you had a
to the screen, giving you more seating
high-definition delivery source, like an
HD cable box from your cable provider. options. These new TVs will be even
thinner and lighter than current mod-
The need for greater picture quality
els and will use less energy.
brought about the next resolution for-
All this cool stuff comes at a hefty
mat, 1080i; this was DVD-quality video
price. The new Sony 84-inch XBR-
as long as your TV set was capable.
84X900 4K TV will set you back a whop-
The HD format we are all used to see-
ping $25,000 — more than a brand new
ing now is 1080p, which displays an
Kia Sorento! Then there is the issue of
even higher quality picture; think of a
available 4K content to the consumer
BluRay disc. Now we are entering the
new 4K format, which is four times the market, of which there is not much.
Still, my early adopter clients are
picture quality of 1080p. It is eye-pop-
already placing preorders for the new
ping video quality — almost 3D-like
Sony 4K's November release. And while
without the glasses!
those clients are anxiously awaiting
delivery, biting off their own fingernails
The Future Of 4K
and cuticles, I will hold off from letting
4K, like most of its predecessors, is
them know about plans to release 8K
technology that begins in Hollywood.
resolution TVs in the near future. Hold
As movie studio recording cameras
onto your remote controls until this
become more sophisticated and capa-
ride has come to a complete stop!
ble, there is a need for higher-resolu-
tion movie theater projectors.
Neal Check is the owner of SoundCheck
When these projector manufactur-
LLC in Southfield, which specializes in
ers embrace new standards, you then
custom home theater, audio, lighting and
begin to see the technology filter down
automation. www.soundcheckllc.com .
into the consumer projector and TV