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September 20, 2012 - Image 24

Resource type:
The Detroit Jewish News, 2012-09-20

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"The most wonderful things
about living here are all the
opportunities and activities."

Happy 10th!

Joe Cornell Expo hits the
double-digit mark.

— Helen Weingarden,
enjoying life at
Fox Run
since 2002

Last year's Joe Cornell Expo

Lynne Meredith Golodner
Special to the Jewish News


When it comes to choices, no retirement community
offers more variety than Fox Run in Novi. There are over 130
groups and activities to explore right on campus. So whether
you like golfing or gardening, book club or bridge, you're sure
to meet friendly, energetic neighbors who share your interests
and passions.

Discover how Fox Run's maintenance-free lifestyle gives you
back the time and energy to do the things
you love to do. Call 1-800-917-3026
for your free brochure.

Add more Living to your Life'


/111.4. !COMO


Erickson Living.com


24 September 20 2012

ince Joe Cornell
Entertainment has been in
business, its principals have
always guided clients in their event
planning. So it was a natural evolution
10 years ago that owners Steve Jasgur
and Rebecca Schlussel took their
event-planning expertise and made
it bigger — in the form of a day of
entertainment-industry vendors gath-
ered under the Joe Cornell umbrella
so local families could find easy, one-
stop-shopping for their upcoming
The first Expo occurred during
the infamous August 2002 blackout,
without air-conditioning or adequate
lighting, but vendors and patrons still
turned out. That year, Schlussel says
there were 40 vendors and 150 families
at the humid Doubletree Novi.
This year's Expo, set for Sunday,
Sept. 23, 11 a.m.-3 p.m. at the
Jewish Community Center in West
Bloomfield, is expected to attract
nearly 400 patrons and 60 vendors to
get ideas and books to help plan their
"We created the Expo because our
local event industry partners wanted
to better reach our community:' says
Schlussel. "Joe Cornell has always
had great relationships with other
entertainment industry vendors and
the Jewish community, so we figured
let's bring everyone together for wide
mutual benefit."
The Expo has grown every year
— in number of vendors, number of

Rebecca Schlussel and Steve Jasgur

patrons and value-added. Now, the
event, which is sponsored by the IN
and Patch.com, packs the lobby and
social hall at the JCC, and Joe Cornell
publishes a bona fide magazine, Plan
It!, twice yearly, full of creative ideas
and trends for all sorts of celebrations.
Twice a year, Jasgur and Schlussel
invite industry vendors to network and
learn how to market, advertise and
better promote their businesses, free-
of-charge. They also have expanded
their business to corporate clients and
"Joe Cornell has been a hallmark of
the Southeast Michigan entertainment
industry since the 1950s,” says Jasgur,
who with his sister (Schlussel) bought
the business in the early 1990s from
the original Joe Cornell.
"Our company and our clients are

Happy 10th! on page 26

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