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August 09, 2012 - Image 16

Resource type:
The Detroit Jewish News, 2012-08-09

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>> ... Next Generation ...


Bella Beads

Trendy, fun and affordable
bracelets for every lifestyle.




iza Sherbin and Nicole Hollander of West
Beads, approaching area businesses to carry their
Bloomfield, both sophomores at the University
bracelets, and participating in area events and festivals.
of Michigan and Andover High School
"Our biggest challenge has been people not taking
graduates, love fashion and were inspired to
us seriously," said Sherbin, 19, a business student
create a line of bracelets that they could wear with any
at U-M, who had her bat mitzvah at Adat Shalom
Liza Sherbin and Nicole Hollander
outfit, on any day of the week, at an affordable price.
Synagogue in Farmington Hills. "Our parents have
"We were on a vacation. and Nicole and I kept seeing
been very supportive as we've done this all on our
pretty beaded bracelets but could not
own. We've proved everyone wrong
styles, and we have many cute charms to choose from
believe how expensive each one
- and even impressed ourselves!"
including Jewish symbols such as the Star of David and
was," said Sherbin. "We knew
"The next big challenge will be
the hamsa."
with a bit of business research
continuing the business when we go
Bella Beads are available at Luigi Bruni in Birmingham
and creativity we could develop
back to school in a few weeks," said
and Lolly Ella in West Bloomfield. So far, sales have been
our own line of bracelets that could
Hollander, 18, a pre-med student at
brisk, and several locations have had to be restocked,
be more affordable yet not give up
U-M who had her bat mitzvah at Temple
according to Hollander.
the fun and trendy look."
Shir Shalom in West Bloomfield. "We
Bella Beads were also for sale at the annual Ladies Day
So back in April, the girls began
plan to use our time wisely and have
at Tam-O-Shanter Country Club in West Bloomfield, and
planning their business, Bella Beads,
high hopes of selling on campus.
Sherbin and Hollander are donating several bracelets to
a brand new line of trendy and
-A, It's very important to us to keep
the ORT Rub-a-Dub event, Aug. 22 at the Franklin Hills
fashionable bracelets for men and women at
this business going."
Country Club in Farmington Hills.
great prices created and designed by Sherbin
The women chose the name
Coming this fall, the bracelets will be at other venues
A display of Bella
and Hollander, who, in addition to learning
"Bella" because it means beautiful
including Ruby's Balm in West Bloomfield. Bella Beads
Beads bracelets
jewelry design, also learned what it takes to
in Italian. "We feel when you wear
are also available by contacting Sherbin and Hollander
launch a business.
one of these bracelets you will feel beautiful
at bellabeadsco@gmail.com . For updates on availability,
Sherbin and Hollander, both just finishing
and in style," said Hollander. "The bracelets
check out the Bella Beads Facebook page at www.
their first year at U-M, spent their summer building Bella
are available in tons of different colors, various sizes and
facebook.com .bellabeadsco.



Local entrepreneur to hold
recycling drive at Temple Israel.



ichael Bassirpour, 30, fully believes
in the idea of turning other people's
trash into treasure. The president of
Advanced Recycling in Livonia, Bassirpour
takes metal and plastic items and recycles them for his
customers while paying them a price per pound for certain
items. His company has a zero-landfill policy, which
prevents toxic elements from electronics from getting into
the environment.
"I like the whole concept of being able to make money
off things that people would otherwise just throw away,"
Bassirpour said. He has worked in this industry for five
years and decided he wanted to open his own business,
which he did mid-May. "I chose Livonia because it's a
manufacturing and industrial area," he said. "There's also
no other facility in the area that provides this service."

16 August 9

g 2012

In addition to recycling old
Being in Metro Detroit has helped
equipment from members of the
Bassirpour start up Advanced Recycling.
community, Bassirpour buys scrap
"The platform currently going on in the
material from local businesses
2- Metro Detroit area for people opening
and refineries. "Basically, when a
businesses is incredible," he said. "For
company makes a metal product,"
example, if you want to start a business,
he said, "they don't use all of the
you need a warehouse or some sort of
metal from the sheet they cut the
space. Here, you can get space for cheap
product out of. We buy those little
and also be surrounded by a lot of cool
scraps and shred them up and
people with the same mindset as you."
then sell them to a metal refinery
On Aug.12, Bassirpour will host a metal
that melts it down to make new
and electronics recycling drive at Temple
Israel in West Bloomfield, where he is a
Michael Bassirpour launched
Recycling was a change of
giving community members an
Advanced Recycling in May.
pace for Bassirpour, who worked
opportunity to get rid of old items they
in real estate in Chicago until he
have lying around the house. Rosen and
moved home six years ago. "When I moved home, I started
Great Lakes Recycling will offer support to the drive in
working in recycling with a mutual friend, and I started to
terms of trucks and staff.
go my own way at the end of last year," he said.
"I hosted one of these drives at Temple Kol Ami a
He has a business partner, Sandy Rosen, who works
few years ago," Bassirpour said, "and there was a huge
with Great Lakes Recycling in Roseville. Rosen started
turnout." Members of the congregation can bring their
working in recycling because his family was in the business
old microwaves, computers, "anything that's metal or
—his grandfather started Great Lakes Recycling.
electronic and we safely recycle it all for them."
He has known Bassirpour for a couple of years. "The
Bassirpour plans to barbecue kosher hot dogs and have
environmental recyclers around town are friendly with each
bagels and music at the event. "I want to make it a fun
other," Rosen explained, "so I felt a bit of friendship with
thing," he explained.
him. It's been a pleasure to work with a young, dynamic,
People who attend the drive at Temple Israel will not
hardworking guy like Michael, and I'm confident he'll be
receive money for their materials, as a portion of the proceeds
will go toward a charity of the temple's choosing.

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