metro
Toward The Future from page 10
Ellen Magyar, an 18-year resident
at Prentis in Oak Park, said, "We are
always in some kind of activity. We go
to Frankenmuth, to the mall, out to
dinner; and we have wonderful con-
certs and entertainment. Everything
we need is right here. I am happy and
grateful."
• More than 70 percent of staff have
completed customer service training,
along with staffers at sister agencies, to
serve older adults with more compas-
sion, dignity and enhanced knowledge.
• This spring, administration of JSL's
guardianship program was turned
over to a public administrator, who
has a legal focus. The program has
grown to represent 100 people. The
four-person department was dis-
banded and two social workers will be
hired as case managers.
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12 July s
2012
Funding And Leadership
Jewish Senior Life's budget has
remained fairly constant the last two
years, gaining $49,000 this fiscal
year to $19.46 million. Most revenue
comes from rent
and services; about
$1 million is from
Federation and the
Jewish Fund.
Carol Rosenberg,
JSL Foundation
director and the
agency's natural
Carol
comedian, is work-
Rosenberg
ing on new ways to
raise funds for the
agency. This year's Eight Over Eighty
program sold out at more than 400
people and raised nearly $150,000.
"Members of JSL's Auxiliary and
Benefactors are a great support," she
said, adding heartfelt thanks to the
agency's more than 1,500 active vol-
unteers who make annual events such
as Eight Over Eighty, Walk of Ages and
the Oldest Jewish Americans Brunch
possible. Volunteers also work directly
with seniors.
Regarding future fundraising
efforts, she said, "In 2013, we plan
to honor community builders from
a group we will start called our
Presidents Club; we know that there
are many presidents still active and
living in our community. And we will
hold a fundraising Millionaires Party
for those in their 40s, 30s and 20s. We
really want to attract all generations to
support our older adults.
"We know so many seniors are liv-
ing longer — even longer with good
care — that we need tzedakah to help
them age in place," Rosenberg said.
A $1 million gift, the largest in the
history of the agency, came this year
from Barbara and Douglas Bloom
for Acts of Loving Kindness-Gemilut
Chasadim. The Blooms started the
fund to support older Jewish adults
who no longer can pay for their own
care. Additional donors are Gary and
Lisa Shiffman, the Peter and Clara
Weisberg family, and Jack and Miriam
Shenkman.
Douglas Bloom, current Federation
president, spoke at the annual meeting
saying that his connection stems from
when his late father-in-law Manny
Shapiro lived at Fleischman Residence
in the mid-1980s.
"We have a long and meaningful
relationship with what is now JSL," he
said. He cited "the exceptional care
and commitment of those caring for
our seniors."
Generosity often comes from those
who have been touched by JSL.
Recently, Stan Finsilver of West
Bloomfield donated a canopy in
memory of his brother, Ron, to shield
the entrance to the Brown Adult Day
Care Center in West Bloomfield, a pro-
gram that works with adults who have
dementia-related disorders.
"I used to drop my brother off at
the Brown Adult Day Care Center and
if it was raining or snowing, we would
both always get soaked," said Finsilver,
who owns Finsilver Construction &
Development Corp. in Troy. "After he
died [at age 62], I decided to put up a
canopy in his memory, to keep every-
one who goes there dry and warm.
"I am fortunate that I can donate
this. Fran Cook [family life coordina-
tor] used to tell me my brother was
always so welcoming and cheery. As
one of the younger clients there, he'd
welcome everyone when they arrived.
It's a wonderful place. It is easy to feel
good about doing something like this
when everybody who works there —
everybody! — is so caring."
At the annual meeting, JSL
President Nancy Siegel Heinrich said,
"The 244 staff members, many part-
time, are the heart
and soul of the agen-
cy. We are as lean as
we've ever been, and
it's required them to
take on a lot more.
They do it with skill,
grace and commit-
Nancy
ment.
Heinrich
"JSL is in a bet-
ter position than
ever to offer programs and services to
both meet and exceed the needs of the
growing population of older adults in
our community," she said.
"Under Rochelle Upfal's inspiring
leadership, the vision of our board
of directors and the support of the
outstanding staff and volunteers, I
know that the goals we have set will be
achieved." :1
,