DETROIT

JEWISH NEWS

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clothes for their children before school
started, and credit was the only way to
do it."
Colonial had five floors of clothing,
furniture and various dry goods, sell-
ing out in 1964.
Mike and Harvey Shapiro turned
a $50 purchase into the flourishing
Kiddieland children's toys and furni-
ture chain. Mike had worked 25 years
at a Detroit Chevy plant, but got frus-
trated because Jews weren't advancing
enough in the auto industry in those
days. Two stores named Kiddieland had
gone bankrupt and, for $50, they basi-
cally bought the name and rights to the
store at McNichols (Six Mile) Road and
Prairie in 1949.
Mike continued to work at the plant
while his wife, Regina, and son, Harvey,
ran the store. That led to big stores in
Ann Arbor and Oak Park, then a total
of seven in the Metro area; the chain
closed in 1995.
"We did a great business in juvenile
furniture and children's clothing until
the big chain competition just got too
tough:' recalled Harvey Shapiro of West
Bloomfield. "Things were a lot different
in many ways back then."

Neace Lukens

congratulates The Jewish News

on its 70 years of success.

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NEACE
LUKENS

An AssuredPartners Company

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Congratulations on 70 Great Years!

Peggy and Stanley Winkelman of
Winkelman's Department Stores

Marketing
Public Relations

"The Jewish News and Danny Raskin are like old
friends whom I look forward to visiting with each
week. They are strong threads that weave together
the story of the Detroit Jewish Community and keep
us connected."
—Adrienne Lenhoff
and the entire team from
Shazaaam! Public Relations

Shazaaam!—An Award-Winning Agency

Proudly Serving Metro Detroit and Beyond for 10 Years!

public relations I marketing I social media marketing
online reputation management
product sampling I product launch

Harvey Shapiro of Kiddieland

June 14

2012

67

