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Tikkun Olam Through Social Media
How one man is rebuilding Detroit.
By Benji Rosenzweig
Jewish concept, tikkun olam,
food, Downtown and the suburbs,
or repairing the world, has
people were posting the things they
made profound changes in the
loved about Michigan.
world. To some, it is the basis of their
The big question is: Did this make
Judaism.To others, it's a piece of the
anyone money on March 13? I don't
puzzle. No one can say that tikkun
know the answer to that, but I believe
olam is not a universal good.
that it brought attention to the great
things happening here. It was one
Terry Bean, a networker, connector,
speaker, author and presenter, has
more step that we, as a region, took in
been teaching people how to use the
spreading the positive message our
concept of"selfish altruism"to help
hometown has to offer.
the world and themselves.
Now, I am not saying this was a
Bean started an organization called
deciding factor, but within 30 days
Motor City Connect (MCC)
of the #313Dlove campaign,
with the goal of helping
Twitter corporate announced
people network better.
that it is opening up an office
Linkedln, LBN, BNI (Facebook
in Detroit at the M@dison
wasn't used for business back
building, the home of Detroit
when MCC was founded, and
Venture Partners, Detroit
Twitter didn't yet exist) and
Labs, Ludlow Ventures and
the countless other network-
other Detroit-centric technol-
ing portals were not cutting it
Terry B can
Hell, I will say the
Teaching people how to
#313Dlove campaign was a
network in person and online
contributing factor. Just try to
have been part of his life's work. Over
prove me wrong!
the last five years, MCC has taken on
When speaking to Bean, his passion
a number of pet projects, including
comes through clearly.
blood drives, working with Mo-
"The #313Dlove that was shared
tor City Blightbusters to tear down
on March 13 was just the beginning.
abandoned houses and helping raise
We are working hard to make this
money for the Friendship Circle walk.
initiative one that positively changes
This year, Bean wanted to step it up
Detroit from the inside out once and
a notch. Being a believer in the law of
for all. Stay tunecr
attraction and the laws of metaphys-
As someone in the commercial real
ics, he wanted to do something for
estate business who works on deals in
the Metro Detroit area as a whole. He
Detroit on a regular basis, I am excited
asked his network, consisting of tens
for this. Attention is coming here on
of thousands of people on Linkedln,
a national level. It is no longer a few
Facebook, Twitter and the MCC web-
optimists hoping for something good.
site, to use the hashtag #313Dlove on
Whole Foods and Twitter are among
March 13 at 3:13 p.m. to show Detroit
the first, but they are not the last na-
tional companies coming to the city.
Bean's connections made good
This is good for everyone.
on his request. Not only did they
For Bean, this was not the begin-
(we) come through for him, we came
ning nor end of his campaign for
through for the region. His hashtag
tikkun olam.This was another chance
was trending worldwide, mean-
for him to spread his message and
ing if you logged onto Twitter from
place another brick on the road to a
anywhere in the world, you would
see #313Dlove on your homepage.
Benji Rosenzweig is a commerdal real estate
If you clicked that link, you would
broker, blogger, father, husband, Detroit advocate
see people posting messages about
and musician. The order of those things changes
the beauty of all things Detroit. From
daily. Read him at www.BenjiUnSpun.com .
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May 2012 37