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A Day to
Remember
Those Who Have
Fallen So Israel
I
May Continue
to Stand

Or'

Meredith Fleischer and father, Barry, show off their array of paint colors.

YOM HAZIKARON

2012 111;171 1:11'

COMMUNITY-WIDE
MEMORIAL CEREMONY

TUESDAY, APRIL 24, 2012
2 IYAR 5772
7:00 P.M.

THE BERMAN CENTER FOR THE PERFORMING ARTS
6600 WEST MAPLE ROAD WEST BLOOMFIELD

We kindly ask that you be seated by 6..45 p. m.
in order to start promptly.

There is no charge for this commemoration.

For more information, contact Gina at (248) 642-1643
or andrisan@jfmd.org

t;p

Jewish Federation

OF METROPOLITAN DETROIT

AJC-Detroit • Akiva Hebrew Day School • AMEINU • American Technion Society-Detroit Chapter
BBYO • Bnei Akiva • Detroit Jewish News • Frankel Jewish Academy • Friends of the IDF - Michigan Region
Hadassah • Hillel Day School of Metropolitan Detroit • Jewish Community Center of Metropolitan Detroit
Jewish Community Relations Council • Michigan Board of Rabbis • ORT America Michigan Region
StandWithUs-Michigan • Young Israel Council of Metropolitan Detroit • Zionist Organization of America

24 April 12 • 2012

Artful
Enterprise

Unique paint technology brings
N.Y. art director home to Detroit.

PAMELA A. ZINKOSKY I SPECIAL TO THE JEWISH NEWS

S

ometimes the path to
greater opportunities
circles back home.
It's true for Meredith
Fleischer, who, with some convincing,
left her hard-won New York fashion
photography career to join forces with
her father in launching a Southfield-
based aerosol paint company.
At 36, Meredith has been tested
in fire, working 70-hour weeks at
her "dream job" as an art director
for New York's finest fashion
photographers. The College for
Creative Studies and Cranbrook
Academy of Art graduate knows
and loves the fashion world and has
scrutinized more photographs than
most have viewed in a lifetime.
So when Barry Fleischer
purchased the technology to
manufacture Plutonium, a
high-grade aerosol paint that
had previously been marketed
exclusively to professional artists,
she didn't see its connection to her.
But Barry did. "I wanted to get her
back to Detroit," he said.
"He knew I could somehow
find my way in it," said Meredith,
who came around to the idea
after researching street art and

Plutonium's potential in the home
improvement and do-it-yourself
markets.
Beyond providing a means
for drawing Meredith home,
Plutonium presented a promising
business opportunity for Barry, a
Birmingham resident and member
of the Birmingham Bloomfield Chai
Center. "I always had an interest
in manufacturing and distributing
but was never able to find anything
I thought was unique enough," he
said.
"The underlying technical
difference [between Plutonium and
other brands] is that the paint is a
modified automotive acrylic." Barry
said. "The paint is much heavier
and much more durable, and the
colors are more vibrant. It covers
much better."
Adherent to multiple surfaces
from canvas to brick, Plutonium's
custom valve system creates a
high-volume, low-pressure spray
so more of the paint reaches the
surface, which equals a more eco-
friendly product, Meredith said. The
valve is also self-cleaning and will
spray from any angle, so artists can
spray underneath an object without