Designation Detr@it Gray's Anatomy Sam Gray's startup company produces medical posters so doctors can better educate their patients. L Pamela A. Zinkosky I Special to the Jewish News ife-sized images of Red Wings players grace many den walls, thanks to Detroit-based Fat- head LLC. Now, Fathead images are debuting in doctors' offices and hospitals, thanks to BodyPartChart, the latest addition to Dan Gilbert's family of companies that includes Fathead, Quicken Loans, Title Source and many more. BodyPartChart combines medical education with Fathead's technology in making bold, self-adhering vinyl images. The startup company, launched in 2010, offers 240 anatomical images and 150 health care-related signs, each made of durable, sanitizable vinyl that sticks to multiple surfaces and is easily removed without causing damage. The images even kick Fathead's technology up a notch, with a dry- erasable finish that lends itself to patient education. Ranging from 1-7 feet in size, the bold anatomical images replace the detailed paper anatomy charts doctors have been using for 50 or 60 years, says Sam Gray, who co-founded BodyPartChart and has been a Waterford chiropractor since 1988. Doctor-Patient Communication "I was interested in encouraging dialogue between patients and doctors," says Gray, a -member of Con- gregation Shaarey Zedek in Southfield, who's also the vice president of the Michigan _Jewish Sports Foundation. "The old-style charts weren't cutting it anymore." Now doctors can explain patients' injuries — and the proposed treatments — much more easily. "It's just an ingenious idea," says Bob Levine, a Farmington Hills chiropractor who uses BodyPartChart's spine chart to explain different spinal conditions. "It's a great patient education tool. The way they're formatted is pleasing to the eye. (Patients are) not intimi- dated to say, 'Show me where that is. Show me what normal is." BodyPartChart co founders Sam Gray and Andrew Luckoff Dr. Steve Arbitt of Specialists in Rehabilitation Medicine, with offices throughout Southeast Michigan, agreed, saying that he loves health and wellness, for example. BodyPartChart graphics and uses them daily to ex- "It's a different way of looking at anatomy," says plain conditions and treatments to his patients. Gray. "Most people love the product and say they The charts cost anywhere from $30 to $130 — not wish they thought of it. My older patients can actually much more than the paper charts they replace, Gray see them, and my younger patients are saying, 'Hey, explains, only with more longevity, value and adapt- are those medical Fatheads? That is really cool!" ability. Doctors and hospitals can customize images by providing their own artwork. They can also create Anatomy on page 4 customized signage — to spark conversations about - Ask us about these additional services: Business Valuation Forensic Accounting Litigation Support MELLEN, SMITH & PIVOZ PLC Certified Public Accountants For Business and Tax advice that is always on target. Talk to Mellen, Smith and Pivoz. CelebeazAri fi,rs. Robert E. Mellen, CPA Michael A. Pivoz, CPA Mark L. Smith, CPA Jeffry A. Campeau, CPA Peijin Wu Harrison, CPA Frank J. Alcini, JR., CPA Daniel L. Halverson, CFE Gerald A. Kirschner, CPA Eric L. Lambert, CPA Lynne E. McKelvey, CPA Elizabeth M. Pietrangelo, CPA, CFE Jason L. Pivoz, CPA, MST Dennis A. Reef, CPA Dayong (David) Tang, CPA Kevin S. Terry, CPA Serving our community for 40 years 30600 Telegraph Rd. I Suite 1131 Bingham Farms, MI 48025-4531 (248) 642-2803 1635050 SPONSORED SECTION BY: QuickenLoans Engineered to Amaze March 15 • 2012 33