Caring. Helping. Menial Illness.
Kadima... caring, helping adults
and children with mental
illness to move forward
in their lives.
a fundraiser to benefit
Kadima's Child and Adolescent Program
TUESDAY, MAY 15, 2012 1 Brunch I 9:30am-12:30pm
The Townsend Hotel I Birmingham, MI
Rebecca Rosen, has been an astonishing
talent among spiritual mediums for the past
10 years. Her readings offer guidance and
peace in one's life. Ms. Rosen will demonstrate
to the audience how to draw on the power of
our intuitive gifts so we may connect with
spirit energy and provide the clarity necessary
to master real-life issues.
TICKETS $ 7 5
CONTACT Paula at 248.559.8235, ext. 118
email email@example.com I online at www.
What is Kadima?
What Do We Do?
Kadima, Hebrew for "moving forward", is a non-sectarian mental health agency that
provides programs and services to adults with serious and chronic mental illness and
children, 3 —18 years, with emotional and behavioral disorders.
Did you know...
• that 60 million Americans are diagnosed with a mental health
condition in any given year
• that suicide is the sixth leading cause of death for
5 to 14 year olds
• that 20% of youth are affected by a severe emotional
or behavioral disorder
• that "mental health" and "mental illness" are not opposites;
they are points on a continuum
May is National Mental Health Month, a time to raise awareness
of mental health conditions and mental wellness.
someone you kit i , need Kadima's
please contact 248.559.8235.
9 W. Twelve Mile Road . Southfield, MI 48076. www.kadi
10 March 1 2012
Cutting Edge from page 8
ber of the cabinet. Together they created
a mission to Morocco and also worked
on the first Tribefest, a national event last
year in Las Vegas for ages 22-45. He was a
co-chair of the event. This year's Tribefest
on March 25-27 also is co-chaired by a
Detroiter, Rachel Wright. Nearly 80 par-
ticipants are coming from Detroit, more
than from any other city.
Rosenzweig learned how widespread
the next-generation quandary is on a
global level when she worked for World
ORT. Her boss and mentor was Jeff Kaye,
a former shaliach (emissary) to Detroit
in the mid-1990s. Charged with fund-
raising and global next-gen strategy, she
raised money all over the world.
"We are all facing the same issues —
Buenos Aires, Paris — it's the same,'
she says of the need to attract, engage
and create community for younger
generations who will become the next
donors. "This is not an American
Jewish issue, but a generational issue.
"In Detroit, we are doing a great job
with the core base, but, in 15 years,
there will be no one to replace them.
Nationally, what federations do is not a
sustainable model. We need to create a
new vision while honoring the existing
one, which has been so successful:'
Alter The Message
Rosenzwieg has developed a
PowerPoint presentation that effectively
explains Gen Yers and Gen Xers (ages
30-45) and the different ways to reach
each demographic. She's given the pre-
sentation often to Jewish organizations
and synagogues and is happy to show it
to other groups.
Most telling of her examples is a slide
that shows a famous photograph of
Israeli soldiers at the Western Wall after
the Six-Day War.
Baby boomers and those older
immediately think of Israel, feel the
connection and make a donation,
"I've shown it to at least 60 Gen Yers,
and only three knew it was Israel. That's
significant. We put out a photo and
think Israel; they think Korea. We show
this type of message on the Web and
think its good enough, but its not rel-
evant to them."
Utilizing social media is part
of the answer; creating commu-
nity is a huge component. That's
where CommunityNEXT's outreach,
Birthright's engagement and NEXTGen's
leadership development comes in.
"We can't assume the Gen Yers and
Gen Xers understand the Jewish com-
munity,' Rosenzeig says. "Now we have
to give them a reason for community.
NEXTGen lives in Federation's cam-
paign department because campaign
and community are connected. To have
donors, you have to have community."
Rosenzweig has been a bit of a
wandering Jew. Born in Winnepeg,
Manitoba, her family made aliyah to
the spiritual Israeli city Safed when
she was 2. Her father, Rabbi Yosil
Rosenzweig, was part of the original
Livnot U'Lehibanot (Israel volunteer
experience), who studied half the day,
then rebuilt Safed during the other
"My parents were hippies in the
1970s," she says. "My father and my
uncle started the Diaspora Yeshiva
Band popular in the 1970-'80s."
Then the family moved to
Jerusalem, then Cleveland, where her
father was director of Camp Stone,
an Orthodox camp in nearby western
Pennsylvania. Then they moved to
Windsor, Ontario, for her high school
"I went to Yeshiva Bais Yaakov in
Oak Park, crossing over the border
daily," she says. "I only knew how to
get to 10 Mile and Coolidge."
After high school, she attended a
seminary in Jerusalem and then came
to New York to study at Stern College.
"My parents wanted me, a girl
from Windsor, to have a Jewish life
she says. "Between New York and
school, it was one of the greatest
times. I explored things I never knew
I was interested in. And I discovered
Broadway. I was dazzled by that."
She earned a fine arts degree and an
associate degree in Judaic studies, and,
later, a master of social work degree.
Her mother, Kathy, died 13 years
ago. Her father still lives in Windsor
and is rabbi of Shaar HaShamayim,
the main Orthodox synagogue there.
"I grew up in different varieties of
Modern Orthodox," she says.
Rosenzweig lives in West
Bloomfield, in a suburban neighbor-
hood much different from New York's
Upper West Side, where she lived for
the last 16 years.
But she's closer to family. Her older
brother, Yudi, and his family live in
Bloomfield Hills. Her younger brother,
Benji, who is very involved in Detroit's
Jewish community, lives in West
Bloomfield with his family. Her sister,
Devorah, is in New York, and her sister,
Layah, is in Israel.
"I miss New York, but in Detroit
you have community — everyone is
connected," she says. "I'm not used
to running into people I know in the
supermarket. My job is very social so
it's not a lonely transition. It's a very
Given the opportunity Rosenzweig
has to make a major impact here with
NEXTGen Detroit, she says, "Being in
Detroit now is the most exciting thing
I've ever done." 0