Designation Detr@it
Continued from page 1
dow, advertising Equipe
automotive-themed watches,
which Freedman's Resultco
company designs and manu-
factures, was constructed in
January, while visitors to the
North American International
Auto Show were in town. "We
did sell some watches," Freed-
man said.
It was soon joined by two
more virtual retail windows.
Nine more are in develop-
ment.
Freedman's goal is to have
virtual retail in all of the
vacant windows on Woodward
south of the Fox Theatre in
the coming months. "We're
hoping to provide one more
reason for people to walk
down Woodward," he said.
(IR-Savvy Strollers
Freedman believes the de-
mographics are right for the
Window shoppers can use their smart
concept to work. The recent
phones to acquire more information
addition of new jobs in Down-
about the products on display.
town Detroit has resulted in
thousands of new workers in
the area. With Gilbert's focus
and decided to see if we can take
on creating an entrepreneurial digi-
advantage of the Internet business,"
tal hub, the new workers tend to
said Freedman. "We initially started
be younger and tech-savvy people
to sell wristwatches and found
with smart phones.
ourselves to be extremely success-
While the percentage of smart
ful at it. We're considered to be the
phone owners who have download-
premier Internet dealer for fashion
ed the app to read QR codes is still
watches."
relatively small, it's growing fast.
From there, the business, which
Freedman anticipates that the app
has 12 employees, added new
will be a standard feature on smart
dimensions.
phones some time soon.
"We discovered that many In-
He believes that Detroit is the
ternet dealers had a lot of unmet
first U.S. city to bring this concept
needs. Many are undercapitalized.
to life.
Some lack marketing skills. So we
While the service is currently be-
decided to expand on our business
ing offered free to early adopters,
as a leader in the watch business.
Freedman sees long-term profit
We now do photography, Internet
potential in the concept. Represen-
design, email campaigns — all
tatives from Chicago and Dayton
kinds of marketing for all kinds of
have also expressed interest in the
brands."
concept.
"We may be on the ground floor
Like The 'Wild West'
of something big," he said.
Internet sales differ considerably
Freedman's business career has
from traditional sales, Freedman
taken several turns. He has sold
said.
mail-order electronic goods and has
"Much like the Wild West, it's
distributed movies to video stores.
new, exciting and different. And be-
He also tried retirement, but it
cause of our experience, we're able
didn't stick.
to offer a lot of valuable services to
Today, he is the principal owner
other retailers."
of Resultco, a West Bloomfield-
Reflecting on his business career,
based marketing company, along
Freedman said, "I'm having the best
with co-owners Michael Pickens,
time of my life. Who would have
whom he met in the second grade,
thought that at age 62 that I would
and James Rubinstein, a computer
have a future?"
engineer.
For more about Resultco or the
"We started the business a few
virtual retail window program, call
years ago because Michael and
(248) 683-3690 or visit resultco.
I had been retired from a prior
corn. For more about Bedrock Real
business, and James had recently
Estate Services, visit bedrockmgt.
graduated from University of Michi-
com . ❑
gan. We looked at our personalities
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