ECONOMY

KIDDISH CLUB

PROFESSIONAL

Bloody Good!

(The Other) Coach Maddin

Helping professionals reach PEAK performance from within.

By Jeff Kranitz

yt's said we often act as our own worst enemies. If that's
the case, then 35-year-old Marty Maddin has found
himself a good line of work.
Maddin, who lives in Huntington Woods with his wife
and 2-year-old son, is a leadership and business coach.
He helps a variety of different professionals "get out of
their own way," he says.
In 2010, he founded PEAK Performance International.
If you hire Maddin, he'll come in and work with you or
your company to help gain a competitive edge in the
professional world.
He started the company by himself, and so far, he still
works alone.

ing Marty, and I was very skeptical of its benefits," Linden
said. "But having worked with Marty for more than four
months, I can honestly say my world opened up and I'm
finding time, skills, habits and goals I was either unaware
of or had lost touch with."
"At first, most people kind of understand it from an
athletic point of view," Maddin explains."And in some
ways, many elements are the same:'
But before his profession begins to sound trifling —
or like the consultants unflatteringly portrayed in the
popular film comedy Office Space (two Bobs, anyone?) —
consider Maddin's background.

COACH IN TRAINING
Maddin grew up in a close-knit family that he says
played a very active role in the community. After gradu-
ating from West Bloomfield High in 1995, he began
attending University of Michigan to work on a degree in
psychology.
Upon completion — and a brief stint as co-owner of
a successful driveway seal-coating business — Marty's
academic pursuits led him to University of Wisconsin
Law School, where he earned his juris doctor in 2003.
He was interested in commercial real estate law and
thought the urban sprawl of Chicago would provide
plenty of opportunities. But because of the down mar-
ket, Maddin found it difficult landing a job with a good
firm.
He paid his dues and
worked when he could,
but says he never really
found fulfillment.
After a year, Maddin
decided to move back
home. He checked in
with the firm Maddin,
Hauser, Wartell, Roth &
Heller, a large South-
field-based law group
to which Marty has
strong family ties. He
had passed on the offer
they made him when
he finished law school
and was hoping it was
still good. It was.
Soon he was back
in Michigan, practic-
ing real estate law and
starting his own family.
"It was great being
Marty Maddin, right, breaks down a carefully designed game plan for one of his clients.
back with family, get-
ting to work with my
dad," he says. "And I was
finally able to practice law the way I wanted."
out what's going to wake them up and get them excited
Through the years, his family has been affiliated with
about not just what they're doing, but why they're doing
several congregations, including Temple Israel, Temple
it:'
Emanu-El and Congregation Shaarey Zedek.
Maddin first works with a client to clearly define a set
Much of his time is also devoted to working with the
of desirable outcomes then helps identify what's getting
Jewish Federation of Metropolitan Detroit. He was re-
in the way.
cently voted president-elect of the Young Adult Division
"Oftentimes, it's everything from fears and bad habits
(YAD) and will be taking office just in time to play a role
to limiting beliefs. But once we know, we can put a game
in some big organizational changes.
plan in place that capitalizes on strengths," he says. "Then
But somewhere along the way, Maddin says he began
I can help hold you accountable to that game plan."
to lose his passion for law.
At that point, Maddin compares it to working out with
"It's not a knock against the legal profession;' he
a personal trainer — you know you're getting a better
quickly makes clear. "I was just ready for a change!'
workout, and you're also likely to show up more often.
Calling on his backgrounds in psychology and busi-
"And when you do that on a consistent basis;' Maddin
ness, Maddin made the switch from law to coaching.
says,"you're going to produce greater results and be
"I love helping people, working with teams and differ-
more fulfilled'
ent personalities — and bringing out the best in people;'
He says his rates are determined by project, not time
he says.
— and varies greatly from client to client.
His first coaching job was with UBS Financial Services
"For the most part, I have tried to shy away from
in 2008, where he oversaw business development coach-
trading time for money, in the traditional sense;' Maddin
ing in eight branches within Michigan and Ohio.
explains."I don't take on a million clients. I make sure I'm
He became a member of the International Coach
committed to the clients I'm with!'
Federation, as well the Professional Coaches Association
People are noticing. PEAK Performance is only one
of Michigan.
year old, yet it has already put together a respectable cli-
By 2010, he was ready to strike out on his own, and
entele made up of prominent law firms, financial service
PEAK Performance International was born.
firms, real estate agencies and banks, as well as others.
"You're either a conductor of your own life, charting
"Marty is awesome to work with;' says Ed Peper, gen-
your own course;' he says, "or you're just part of someone
eral sales manager of General Motors' Cadillac division.
else's machine." ny
"He makes it fun and brings in specific research tools
when necessary. I've never had a life coach before, but
it's one of the best things I've ever done, and Marty is the
reason!'
Still, Maddin says, he's gotten used to having to ex-
To contact Maddin and learn more about
plain his profession to people he's just met. Many lack a
PEAK Performance International, visit:
good understanding of the kind of work he does.
www.thepowerofppi.com . You can also
Geoff Linden is the director of acquisitions for Agree
find the company on Facebook, Twitter
Realty Corp. in Farmington Hills. He worked with Maddin
and Linkedln.
last year and admits to feeling an initial bit of reluctance.
"I didn't even know what coaching was prior to meet-

COACHING BEYOND THE GRIDIRON
A California-based advisory firm, Bersin and Associ-
ates, published a report in August that found more
organizations today say they use a coaching and devel-
opment model of performance management than did
in 2008. However, despite more organizations claiming
to coach their employees, the report also revealed many
managers lack good coaching skills.
But Metro Detroiters are fortunate. We have Coach
Maddin.
"To summarize ... I try to help people figure out where
they are and where they want to go, but not in the
traditional goal-setting way;' he explains. "I want to find

14 Janaury 2012

I RED TIMID

ETCETERA

The storied history of the Bloody
Mary harkens back to 1934, when
Fernand Petiot, a bartender at
K ng Cole Bar at the St. Regis Hotel in
New York City, mixed up equal parts
of tomato juice and vodka.
Sophisticated New Yorkers
weren't too impressed, calling it
a "bit bland,"so Petiot spiced it
up. "I cover the bottom of the
shaker with four large dashes
of salt, two dashes of black
pepper, two dashes of cayenne
pepper, and a layer of Worcestershire sauce;
I then add a dash of lemon juice and some cracked ice,
put in two ounces of vodka and two ounces of thick
tomato juice, shake, strain and pour!'
How far that original recipe has come.
Just ask Dean Bach of Dino's in Ferndale, home of the
bottomless build-your-own Bloody Mary bar every Sat-
urday and Sunday from open to 3 p.m. The bar features
Sobiesky vodka, Zing Zang Bloody Mary Mix, Bloody
Smitty Caesar Cocktail Mix — straight out of Hell, Mich.
— tomato juice, hot sauce, Tabasco sauce and assorted
other spices.
What makes Bloody
Marys so good?
"You can use
pretty much
anything to
build a Bloody
Mary," Bach says.
"Even mustard if
you wanted to:'
The Bloody
Mary was origi-
nally thought to be a
hangover cure, so if
you overindulged on
New Year's eve, whip
one up to sip on while
watching football.

Dean "Dino" Bach's Personal Bloody Mary Recipe
(Warning: Hot!)

4 oz. V-8
2 oz. Vodka
2 dashes of Worcestershire sauce
1 splash of A-1 steak sauce
Dash of Tabasco sauce
Salt and pepper
Teaspoon of horseradish
Splash of dill pickle juice
"Top it off with a splash of your favorite beer and a
garnish of your choice," Bach says.

Red Snapper

(The precursor to the Bloody Mary, according to
cocktail historians.)
1 1/4 oz. gin
Tomato juice
Dash of lemon juice
Dash of Worcestershire sauce
2 or 3 drops Tabasco sauce
Salt and pepper
Celery
Lime wedge
Over ice in a tall glass, add spices, then gin. Fill with
tomato juice and stir. Garnish with celery stick and
lime wedge.

La Michelada

(A lighter twist on the Bloody Mary)
11/4 oz. gin
Tomato juice
4 drops of Tabasco sauce
1/4 teaspoon Worcestershire sauce
Dashes of salt and ground pepper
Juice of 1 lime wedge
Bottle of beer, preferably a Negro Modelo
Combine above ingredients in a salted glass and pour
beer to top. Serve with wedge of lime.

— By Red Thread Staff

www.redthreadmagazine.com