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50
December 1 . 2011
Israel Rises Above
My work in the global health care
space has taken me to hospitals
and medical centers all around
the globe. I do not recall con-
sistently having "jaw-dropping"
positive reactions at facility after
facility in any other country but
Israel.
The physical structures in
ANOMA AND tliatil CANW
Israel and their contents were
TREATMENT WV
impressive all the way from the
advanced technologies and equip-
ment, to the layout and patient
flow of each facility, all the way
The Ella Institute is one of only two
down to the warmth of patient
places in the world offering a new
rooms and the quality cuisine. I
protocol for metastatic melanoma
was overwhelmed by the read-
patients.
ily available statistics regarding
outcomes and quality indica-
tors. Playing in the international
Our hosts for the trip were Geoff
health care space, one must market
Moss, vice president of business
outcomes and quality indicators
development at PlanetHospital and
above even price. The Israeli health
Danny Pavell, vice president of mar-
care community gets it.
keting for MTI Medical Tourism
All in all, I left Israel with memo-
Israel. PlanetHospital is one of the
ries of a pleasant cultural experi-
original and the largest medical
ence and the impression of a world
travel companies in the world. Their
leader in biotechnology and medical
U.S. office is based in Calabasas,
R&D that offers innovative medi-
Calif., and they focus primarily upon
cal advancements and outstanding
retail medical travel.
health care standards at a fraction of
While in Israel, our group visited
the cost.
the aforementioned Sheba Medical
While statistics regarding the vol-
Center; Tel Aviv's Assuta Hospital,
ume of international patients and
which performs 90,000 surgeries
the procedures being performed
and procedures annually including
where not readily available, each
5,000 heart catheterizations and
institution pointed to a high volume
5,000 IVF treatment cycles; Herzliya
of international patients in in-vitro
Medical Center, a private luxury
fertilization or "IVF" (attributable
hospital right on the Mediterranean
to the pricing structure and success
coast; and Assaf Harofeh Medical
rates), orthopedic surgery, cancer
Center in Zerifin, a 850-bed facility
treatment and cardiac intervention
with 21 state-of-the-art operat-
programs.
ing rooms, cardiac and respiratory
Naren Balasubramaniam,
intensive care units with the latest
president and CEO of GCI Global
equipment. [1
Healthcare Solutions, LLC, accom-
panied me on the trip. GCI is a
Attorney Gregory W. Moore is the health-
Farmington Hills-based company
care practice group leader at Clark Hill
offering self-insured employers solu- PLC in Birmingham.
tions to rising health care costs.