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November 17, 2011 - Image 44

Resource type:
The Detroit Jewish News, 2011-11-17

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Our Take on Detroit's Momentum

Attracting and Retaining Young Jewish Talent in the Metro Area

Michigan's economic health is ranked second-best in the nation, according to
Bloomberg study released this past month.

Along with the exodus of auto
jobs over the last decade, Detroit
has also experienced another,
maybe even more disturbing trend
- young, educated graduates
leaving for job opportunities
elsewhere. Business leader's in the
community are now realizing how
promoting and educating the
unique opportunities emerging
in the Detroit area are critical to
retaining young talent. Friedman's
own Marketing Director Danielle
Pressel represents a prime example of the talent that can be attained through
such initiatives.


Friedman's Take: By lowering businesses taxes, eliminating the Michigan Business Tax and removing
other barriers to growth, Michigan is leaping from one of the bottom tax climates in the nation
to a more competitive position. We hope the message continues that the State is focused on
empowering the business community to succeed.

Michigan's banks and credit unions led the country this past year in providing
government-backed small-business loans, according to new data from the U.S. Small Business


Friedman's Take: This is very exciting news. It shows that our state's banks and credit unions are
bullish on Michigan and committed to creating opportunities for small businesses to obtain the
capital they need to support our continued economic recovery. The SBA has really stepped up
to fill the void in the market so that Michigan companies can move forward with expansion plans,
new hires, new equipment purchases, and more, fueling growth in our State.

HEADLINE Private equity firms invested more than $5 billion in 35 Michigan-based companies last
year, ranking the state seventh nationwide in such investments.


Friedman's Take: We're seeing Michigan companies become increasingly attractive to investors
looking to profit from the state's strong talent pool, educational institutions, and manufacturing
potential. Capital traditionally flows to the coasts so we're excited at the enthusiasm investors are
showing for these local companies -it reaffirms that we're headed in the right direction.


In 2008 Danielle was recruited to become the Marketing Director for the
Pacific Region of Apartment Realty Advisors, one of the nation's largest
privately held commercial real estate firms. Danielle further expanded her
knowledge of the industry, making a number of improvements to the firm's
marketing programs and collateral materials across the country. "Having
the opportunity to assist in the development of ARA's Pacific Region, I was
able to obtain extensive knowledge in a corporate environment and make
a significant impact on the company's marketing structure and processes."

Despite the abundance of activity occurring in the Bay Area, Danielle often
thought of family back in Ann Arbor and continued to keep a close eye on
the events unfolding in Michigan. "The entrepreneurial energy evolving in
the Detroit Metropolitan area intrigued me, I was truly inspired. While I loved
San Francisco, I saw an opportunity in Detroit to get involved at a grass roots
level, to be a part of something bigger, a movement." Danielle soon decided
to return to the Detroit Area, and was offered a unique opportunity to
restructure Friedman's marketing
department and re-brand the
entire firm.

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Creating Incentives to Attract Young Talent Back to The City


Live Detroit


With a prestigious dual degree from The University of Michigan, Danielle, like
many other graduates seeking a promising future, set out for opportunities
beyond the state's border, accepting an offer to work with a real estate
investment firm in downtown San Francisco. As Marketing Coordinator, she
worked directly with upper level management in the execution of over $2
billion in closed transactions, and successfully elevated the firm's corporate
branding, marketing strategy and internal processes.

Applications are now being accepted, visit www.livedetroitfund.org

The Live Detroit Fund (LDF) is a rent subsidy program for Next Generation leaders of Detroit
to move to the city of Detroit. Administered by CommunityNEXT, an initiative of the Jewish
Federation of Metropolitan Detroit, the program's goal is to attract and retain young talent in
the region with the understanding that in order to prevent further brain-drain from the city of
Detroit, incentives must be created to re-populate and build excitement. It is the goal of the
Live Detroit Fund to create that initial spark that will help re-populate Detroit and help grow the
economic vitality in Detroit.

The LDF aims to create a community of 25 young adults that will be active in creating dynamic
urban environments within the city of Detroit. In exchange, subsidy recipients will be required
to host one substantial community event a month that will strengthen the Jewish and larger
Detroit communities.

With the re-branding of Friedman
Integrated Real Estate Solutions
in March of 2011, Danielle
implemented several forward
thinking marketing initiatives
utilizing emerging technology,
forging a new industry standard
in commercial real estate.
"Danielle has been a wonderful
asset to our company and her
tireless efforts have contributed to our expansion and growth these past two
years," says David Friedman, President & CEO. The slogan she created for
the company "Leading Industry Innovation" is one that she lives by. Pressel
says "This was exactly what I was looking for. Within this highly entrepreneurial
firm, I have the flexibility and autonomy to introduce progressive initiatives
that have made lasting impressions on our clients. Local companies should
understand that retaining and attracting young talent starts by re-working
their culture to allow for the kind of flexibility and responsibility that I have
been afforded at Friedman."

In addition to providing great job opportunities, local firms should understand
that today's young people want to get involved and feel a part of the
community. "Friedman's commitment to community involvement and
dedication to Detroit's re-development has allowed me to view the area's
resurgence from a more informed perspective. I can see today's decisions
impacting Detroit's future, each advancement reaffirms my belief that this in
fact happening."

Now that she is back in Detroit, Danielle is excited to contribute to the
revitalization that is taking place in the area. She is strengthening Friedman's
involvement in various community initiatives such as Community Next, The
Greening of Detroit, and Preservation Wayne. Being involved and "giving
back" is important to her. "It's all about connecting and collaborating".
Danielle is also working with the Federation's Youth Retention and Attraction
initiative. "I want to serve as an example of how young professionals can
thrive in a city like Detroit. We have a unique opportunity to make a powerful
impact on the future of this great city. It is time for our generation to embrace
it; I for one will."

Stay Connected With Friedman Mob?Ie /


interested in joining Friedman 's team? Send resumes to inquire@freg.com

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