Want it ALL Saab Sales Event.

Big House Spawns Big Sales
The store has 40 employees, many of
them U-M students who work part
time. The total includes Davidson's
wife, Judi, and son, A.J., who is 26.
They're all needed to work on foot-
ball Saturdays when fans pack the
store before and after U-M games. "If
it's a cold and rainy day, we sell many
raincoats, hats, umbrellas, even long
underwear," said Davidson.
"If it's a hot day, our sunglasses go
fast."
Alumni attending the games come
to the store to "relive their old days
on campus." And some of them keep
in touch by shopping on line from
their cities (www.bivouacannarbor.
corn).
"I spent five years in school here
and often shopped at Bivouac:' said
Debra Friedman of Grayling, a medi-
cal technologist. "I often shop here
when we come in for the games."
Davidson declined to discuss finan-
cial figures, other than to say sales
have risen steadily since 2009. "That
was a pretty bad year for us — the
height of the economic collapse he
said. "Students curtailed shopping
when their parents' 401(k) financial
plans eroded.
"But business is a lot better now
We have some stiff competition
around here from national brand
stores, so we maintain a consistent
advertising schedule; in the Michigan
Daily, which is the college newspaper,
some local magazines and flyers!"
Davidson is active in Ann Arbor's
Jewish community, belonging to
Temple Beth Emeth and serving on
the board of the Jewish Community
Center.
For Bivouac's 40th anniversary
celebration Saturday, Oct. 22, there
will be a special sale and cake for
customers.
And the staff will take it relatively
easy because the Michigan football
Wolverines have an "off" week.

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used; some of them have holes in the
knees."
Bivouac also sells a variety of
men's, women's and children's out-
door clothing and footwear; army
surplus goods; travel, hiking, climb-
ing and skiing items; high-tech
camping equipment, such as light-
weight tents and compact lighters;
and plenty of U-M garb in the famil-
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Backpacks are popular among the
students. "The second floor and base-
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said Davidson.
Some of the brands are North Face,
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