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10 October 13 2011
Special to the Jewish News
fight. That motto has
elevated a simple fraternity
and sorority campaign into a
major statewide philanthropy.
In 2007, the University of Michigan's
Sigma Alpha Mu (Sammy) fraternity
and Sigma Delta Tau (SDT) sorority
joined forces to start "Go Blue Wear
Pink." The two Jewish organizations
have since raised more than $100,000
to benefit the Mid-Michigan affili-
ate of Susan G. Komen for the Cure,
and Go Blue Wear Pink is now a
student organization sponsored by
the University of Michigan Health
Go Blue Wear Pink annually holds a
weeklong campaign on the U-M Diag,
the epicenter of campus, to distribute
its signature T-shirts for $10 dona-
tions. The popularity of these shirts
can be seen across campus.
"It is a great feeling to see that
everybody on campus is wearing our
T-shirts well after the event ends:' said
Jake Metzger, Sammy vice-president
and Farmington Hills native.
Members of Sammy and SDT come
together to sell these shirts, control-
ling the Diag for a week. In the first
two days of the 2011 campaign, Oct.
5-12, Go Blue Wear Pink sold 1,000
U-M quarterback Denard Robinson
and Eric Bormel show their support.
shirts and raised $11,000.
Shirt sales need to be maximized,
as Go Blue Wear Pink will battle
newly founded Go Green Wear Pink of
Michigan State University to see which
university can raise the most funds.
It is exciting for both organizations,
as they hope for their partnership to
grow into a school-wide battle that
can make both universities proud.
Go Blue Wear Pink symbolizes stu-
dents' continual commitment towards
"I love to sell the shirts and I feel
good doing it, too:' said board mem-
ber and West Bloomfield native Adam
Marsch. "It is my responsibility to give
For those interested in placing a
shirt order for pick-up only, email
firstname.lastname@example.org with a size
(S-XXL) and color choice (gray or
pink) by Oct. 21. If you wish to donate
to the cause, make checks payable to
Go Blue Wear Pink and address them
to Go Blue Wear Pink, 800 Oxford
Road, Ann Arbor, MI. 48104. For more
information, go to www.facebook.
Eric Bormel is a University of Michigan
junior from Owing Mills, Md. He chaired
the campaign with junior Carly Abramson.