May the New Year bring to all our friends and family health, joy, prosperity and everything good in life. Rosh Hashanah 2011 5772 MARCIA AND STAN FREEDMAN & FAMILY ask' ana May the coming year be filled with health and happiness for all our family and friends. liShanah Tovah! Esther and Frank Rosner AMP litiaillt,4 world New Chapter from page 64 what JPS has done and will continue to do with its landmark biblical com- mentaries," he said. "Nobody else would attempt the multiyear, compre- hensive Bible-related projects we've been doing. The uniqueness of JPS is that it takes the long view in such projects, and continues to produce them year after year:' Far from being a dinosaur, he asserted, "we are on track to create the next great Bible for the 21st century — an electronic Bible — and with it we will once again take the lead with a groundbreaking presentation." Ellen Frankel, who became editor in chief in 1991, CEO in 1998 and is now editor emerita, also character- ized the new arrangement as a "natu- ral fit" because of Shear's intimate knowledge of JPS. "She's been a champion of the press ever since she was marketing and sales director in the '90s," said Frankel, adding that this is a real "ace in the hole" for JPS. Frankel acknowledged that the change means a decline of sorts for JPS but only, she said, in the sense of what went on "behind the scenes:' which the public knew little about. "This will not be a diminish- ment of JPS as a publisher of qual- ity Judaica," she said. "Its business footprint is the only thing that will be diminished, not its mission and content." Frankel said that fewer JPS books would appear in the future, but that this development had nothing to do with the partnership and all to do with the current economics of the book industry and the intense com- petition from the Internet. "JPS has already started an e-books program in response she added, "and will be accelerating it in the future." Schwartz said that because of the Nebraska deal, the JPS staff would be reduced, but the institution would remain in Philadelphia at the Jewish Community Services Building where it is now housed. Asked if there were any discussion about expanding the JPS list and returning to publishing novels or poetry, which it ceased to do in the 1990s, Schwartz said that there were other things in the works. "Our greatest strength is our bib- lical scholarship, but it is not our only strength:' he said. "We plan to expand in the area of Jewish history and Jewish thought, though we have no plans to move into fiction or to return to children's literature. But in the realms of history and thought, we'll be publishing some remarkable things from Israel, translated from the Hebrew, and from France." To continue the JPS mission well into the future, said Schwartz, "we have to think of ourselves — in the words of our board president, David Lerman — as a 120-year-old start-up. And I couldn't agree more." I J &na May the coming year be filled with health and happiness for all our family and friends. L'Shanah Tovah! Nancy & Kenneth Lipson Aaron & Ali Lipson David & Sara Lipson H onora Lipson 7,:111111110411111111111111•111111•11111e May the coming year be filled with health and happiness for all our family and friends. liShanah Tovah! 66 September 22 2011 aN Going To 'The Wall' For Grandpa's Illness Jason F. Boschan will be running the Great Wall of China Marathon next year to raise $20,000 to create awareness for PPA (Primary Progressive Aphasia) research. Jason's grandfather, Dr. Louis Heyman, a pediatrician for 50 years and an alumni pediatric professor at Wayne State University for 30 years, was recently diagnosed with the form of dementia that affects language function. There will be an open house fundraiser for Jason's "Run4Papa" at the home of Shelley and James Boschan 1-4 p.m. Sunday, Oct. 9. RSVP to Shelley at shelley@run4papa.com or (248) 225-1700. To learn more about supporting the project, go to www.run4papa.com .