May the New Year
bring to all our friends
and family
health, joy, prosperity and
everything good in life.
Rosh Hashanah
2011
5772
MARCIA AND STAN
FREEDMAN & FAMILY
ask' ana
May the coming year be filled with
health and happiness for all our family and friends.
liShanah Tovah!
Esther and Frank Rosner
AMP litiaillt,4
world
New Chapter from page 64
what JPS has done and will continue
to do with its landmark biblical com-
mentaries," he said. "Nobody else
would attempt the multiyear, compre-
hensive Bible-related projects we've
been doing. The uniqueness of JPS
is that it takes the long view in such
projects, and continues to produce
them year after year:'
Far from being a dinosaur, he
asserted, "we are on track to create the
next great Bible for the 21st century
— an electronic Bible — and with it
we will once again take the lead with a
groundbreaking presentation."
Ellen Frankel, who became editor
in chief in 1991, CEO in 1998 and is
now editor emerita, also character-
ized the new arrangement as a "natu-
ral fit" because of Shear's intimate
knowledge of JPS.
"She's been a champion of the
press ever since she was marketing
and sales director in the '90s," said
Frankel, adding that this is a real "ace
in the hole" for JPS.
Frankel acknowledged that the
change means a decline of sorts for
JPS but only, she said, in the sense
of what went on "behind the scenes:'
which the public knew little about.
"This will not be a diminish-
ment of JPS as a publisher of qual-
ity Judaica," she said. "Its business
footprint is the only thing that will
be diminished, not its mission and
content."
Frankel said that fewer JPS books
would appear in the future, but that
this development had nothing to do
with the partnership and all to do
with the current economics of the
book industry and the intense com-
petition from the Internet.
"JPS has already started an e-books
program in response she added, "and
will be accelerating it in the future."
Schwartz said that because of the
Nebraska deal, the JPS staff would
be reduced, but the institution would
remain in Philadelphia at the Jewish
Community Services Building where it
is now housed.
Asked if there were any discussion
about expanding the JPS list and
returning to publishing novels or
poetry, which it ceased to do in the
1990s, Schwartz said that there were
other things in the works.
"Our greatest strength is our bib-
lical scholarship, but it is not our
only strength:' he said. "We plan to
expand in the area of Jewish history
and Jewish thought, though we have
no plans to move into fiction or to
return to children's literature. But in
the realms of history and thought,
we'll be publishing some remarkable
things from Israel, translated from
the Hebrew, and from France."
To continue the JPS mission well
into the future, said Schwartz, "we
have to think of ourselves — in the
words of our board president, David
Lerman — as a 120-year-old start-up.
And I couldn't agree more." I J
&na
May the coming year be filled with
health and happiness for all our family and friends.
L'Shanah Tovah!
Nancy & Kenneth Lipson
Aaron & Ali Lipson
David & Sara Lipson
H onora Lipson
7,:111111110411111111111111•111111•11111e
May the coming year be filled with
health and happiness for all our family and friends.
liShanah Tovah!
66 September 22 2011
aN
Going To 'The Wall'
For Grandpa's Illness
Jason F. Boschan will be running the Great Wall of China Marathon next
year to raise $20,000 to create awareness for PPA (Primary Progressive
Aphasia) research. Jason's grandfather, Dr. Louis Heyman, a pediatrician
for 50 years and an alumni pediatric professor at Wayne State University
for 30 years, was recently diagnosed with the form of dementia that affects
language function.
There will be an open house fundraiser for Jason's "Run4Papa" at the
home of Shelley and James Boschan 1-4 p.m. Sunday, Oct. 9. RSVP to
Shelley at shelley@run4papa.com or (248) 225-1700.
To learn more about supporting the project, go to www.run4papa.com .