Detroit Jewish News, Music Box Films and Landmark Theatres are pleased to offer you and a guest a chance to win a free pass to see THE NAMES OF LOVE, Michel Leclerc's film full of bubbly amour, humorous lasciviousness and moments of sheer madness, injected with satirical riffs on such hot-button sociopolitical issues as Arab-Jewish relations, anti- Semitism, immigration, and racial and cultural identity. THE NAMES OF LOVE opens Friday, August 26th at Landmark's Maple Art Theatre. To enter the contest, send an email to detroitpromo(@ landmarktheatres.com with "NAMES OF LOVE" in the subject line by Thursday, August 25th at noon. Winners will be chosen at random to receive an admit-two pass and will be notified by email. www.landmarktheatres.com Irri ;7100 t V 11 ' ' Turn your old GOLD into CASH! We will buy ALL of your precious metals, amonds & watches. Offering a toast to the Shirt Box's 30th anniversary are founder Ron Elkus; business partner Rod Brown; Ron's father, Phil Elkus; and longtime employ- ees Diane Starr and Dewey Reeves. Thinking Inside 'The Box The Shirt Box gets ready to celebrate 30 years' success. Steve Raphael Special to the Jewish News W (At 14 Mile Rd. in the Broadway Plna) Farmington Hills, Michigan MCCIZEJLCU4,-. Cm/ r Uzi/. $2 OffAny PartyTray Offer not valid with any other coupon/discount. One coupon per person, per table JN Expires 9/11/11 $3 OffAny &Square Kin Offer not valid with any other coupon/discount. One coupon per person, per table JN Expires 9/11/11 INSPIRED BY PARTNEISHR WITH SOME OF DETROIT'S GREATEST INSTITUTIONS THE D1A, THE HENRY FORD, THE ZOO & Di PARADE CORM BUDDY'S INTRODUCES TEIE NEW MOTOR CITY PIZZA COILECTION OADER ANY OF ME PIZZAS it A RAIN OF THE SALMI GO 10 TIE DEVIATED DiSITIMOR Try our NEW Gourmet Toppings on any pizza ! * Artichoke Hearts, Capers Roasted Tomatoes, Pine Nuts & Spinach/Artichoke Blend 31646 Northwestern Hwy., Farmington Hills ph: 248.855.4600 fax: 248.855.3849 Detroit • Warren • Livonia • Dearborn • Pointe Plaza • Auburn Hills • Royal Oak • Bloomfield Hills 28 August 18 • 2011 hat was Ron Elkus think- ing? Thirty years ago, fresh out of Michigan State University with a business degree in person- nel management, Elkus, 51, boldly rejected a job offer in the personnel department of Marshall Field's to start his own men's apparel store in September 1981. Borrowing money from an investor within the first year, which he long ago paid back, he went against the retail move to big, national, impersonal clothing stores. Today Elkus has the last laugh. He owns the Shirt Box in Farmington Hills, which sells clothes with an emphasis on helping men with their personal style. A 25-year member of Congregation Shir Tikvah in Troy, a member of the MSU Hillel board and a former JARC board member, Elkus is mindful of the integrated role business and philanthropic duties play for the benefit of a strong, united community. Describe your store's niche? We're more of an old-style haber- dashery. We don't sell suits. We spe- cialize in outfitting upper-scale men in forward fashion, as opposed to classic clothing with furnishings and accessories. We sell shirts, slacks, ties, socks, outerwear, jewelry, leath- er bags, shoes, belts and big-and-tall selections. Our brand names include Bugatchi, Enro, Robert Graham, St. Croix, Luchino Visconti, Tommy Bahama and Ballin. What distinguishes you from your competitors? Our prices. We discount every- thing, from 10- to 50-percent off. We sell three broadcloth and barrel cuff shirts for $60 and three shirts with French cuffs for $90. Where did your interest in retail men's clothing come from? I worked in retail clothing in high school and college at Hughes & Hatcher, the Publix Men's Store and a children's shoe store. My father, Phil, worked retail before he became a Levi's sales rep- resentative. He gave me the knowl- edge. (Phil Elkus turned 85 in May.) My cousin Phil, also a local retailer, was my mentor.