Detroit Jewish News,
Music Box Films
and Landmark Theatres
are pleased to offer you and a guest a chance
to win a free pass to see THE NAMES OF
LOVE, Michel Leclerc's film full of bubbly
amour, humorous lasciviousness and
moments of sheer madness, injected with
satirical riffs on such hot-button sociopolitical
issues as Arab-Jewish relations, anti-
Semitism, immigration, and racial and
cultural identity. THE NAMES OF LOVE
opens Friday, August 26th at Landmark's
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send an email to detroitpromo(@
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Turn your old GOLD into
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amonds & watches.
Offering a toast to the Shirt Box's 30th anniversary are founder Ron Elkus;
business partner Rod Brown; Ron's father, Phil Elkus; and longtime employ-
ees Diane Starr and Dewey Reeves.
Thinking Inside
'The Box
The Shirt Box gets ready to
celebrate 30 years' success.
Steve Raphael
Special to the Jewish News
W
(At 14 Mile Rd. in the Broadway Plna)
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Detroit • Warren • Livonia • Dearborn • Pointe Plaza • Auburn Hills • Royal Oak • Bloomfield Hills
28
August 18 • 2011
hat was Ron Elkus think-
ing?
Thirty years ago, fresh
out of Michigan State University
with a business degree in person-
nel management, Elkus, 51, boldly
rejected a job offer in the personnel
department of Marshall Field's to
start his own men's apparel store in
September 1981. Borrowing money
from an investor within the first
year, which he long ago paid back, he
went against the retail move to big,
national, impersonal clothing stores.
Today Elkus has the last laugh. He
owns the Shirt Box in Farmington
Hills, which sells clothes with an
emphasis on helping men with their
personal style. A 25-year member
of Congregation Shir Tikvah in Troy,
a member of the MSU Hillel board
and a former JARC board member,
Elkus is mindful of the integrated
role business and philanthropic
duties play for the benefit of a
strong, united community.
Describe your store's niche?
We're more of an old-style haber-
dashery. We don't sell suits. We spe-
cialize in outfitting upper-scale men
in forward fashion, as opposed to
classic clothing with furnishings and
accessories. We sell shirts, slacks,
ties, socks, outerwear, jewelry, leath-
er bags, shoes, belts and big-and-tall
selections. Our brand names include
Bugatchi, Enro, Robert Graham, St.
Croix, Luchino Visconti, Tommy
Bahama and Ballin.
What distinguishes you from your
competitors?
Our prices. We discount every-
thing, from 10- to 50-percent off. We
sell three broadcloth and barrel cuff
shirts for $60 and three shirts with
French cuffs for $90.
Where did your interest in retail
men's clothing come from?
I worked in retail clothing in high
school and college at Hughes &
Hatcher, the Publix Men's Store and
a children's shoe store.
My father, Phil, worked retail
before he became a Levi's sales rep-
resentative. He gave me the knowl-
edge. (Phil Elkus turned 85 in May.)
My cousin Phil, also a local retailer,
was my mentor.