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July 28, 2011 - Image 51

Resource type:
Text
Publication:
The Detroit Jewish News, 2011-07-28

Disclaimer: Computer generated plain text may have errors. Read more about this.

ECONOMY

these magical
moments for
a lifetime...

PROFESSIONALS

Inventor Seeks to Improve Diabetes Management

SHRIEKS

SILVER GARDEN EVENTS CENTER

DIABETICS FROM PAGE 12

Bashan grew up in the northern Israeli
town of Lohamei HaGeta'ot and moved to
Ann Arbor at age 33. In Israel, he obtained
his bachelor's and master's degrees,
worked in consumer electronics in Tel Aviv
and served seven years in the military as a
field officer and company commander in
the Armored Corps.
Growing up in Israel taught him resil-
iency and resourcefulness, he says. Both

Inventor and founder of Ann Arbor-based
Hygieia, Eran Bashan. An Israeli transplant,
Bashan originally moved to Ann Arbor after
enrolling in U-M's graduate school.

have come in handy during the launch of
his startup company, which was formed
in August 2008 — two weeks before the
collapse of Lehman Brothers.
"You tend to gain a stronger sense of
perspective when you've been shot at
several times;' Bashan says.
He has already raised $1.5 million to
fund his venture and has a goal of raising
$6 million by the end of this year. One
investment came from Ann Arbor-based
Michigan Life Ventures, which has a mi-
nority stake in the company.
Bashan, expects the DIGS device to start
reaching patients through doctor recom-
mendations; the devices will be provided
free, with revenue generated from selling
the test strips. Bashan projects sales of $3
million in the first year with sales reaching
$75 million within three years.
Diabetes affects nearly 26 million chil-
dren and adults in the United States, and
contributes to the deaths of more than
231,000 Americans each year.
Hygieia received a $340,000 grant from
the National Institutes of Health to help
fund a clinical trial with 46 patients in Min-
neapolis. Bashan and his team presented
the findings last month at the American
Diabetes Association's 71st Annual Scien-
tific Sessions in San Diego.
"Persistence is important, but so is
listening to what other people have to say.
When they tell you why something won't
work, listen — you could learn something
— but stay persistent." R7

Shriners Silver Garden Events
Center is the perfect venue for any
occasion. With the stunning stained
glass and picturesque waterfall-
garden you can have an elegant
indoor event or in warmer months
a beautiful outdoor Wedding or
Mitzvah.

Let our experienced event
planners guide you in creating
your magical moment. Our first
class chef will help design a unique
and personalized celebration that
you and your guests will forever
remember.

24350 Southfield Road
Southfield Mi 48075

Formally the venue that housed
Congregation B'nai David

248-569-2299

HOME BREW

info@silvergardenevents.com • www.silvergardenevents.corn

How Katrina Bore Becky a Business

JAZZY FROM PAGE 12

shipping out low-quality products and
people don't know until it's too late. We
stand behind all of our products and work
closely with our clients to ensure that each
order is tailor-made to suit their needs.
The customer is always right."
Being part of the community, pounding
the pavement and promoting the local
economy are all mantras Eizen says she
espouses in an effort to remain competi-
tive."We try very, very hard to work with
vendors who are in Michigan. The vast
majority of our apparel comes from ven-
dors who are in-state."
Alan Levenson, a client of Eizen's and
partner at Farmington Hills accounting
firm Woronoff, Hyman, Levenson & Sweet,
met Eizen through a local business collec-
tive:"It was a pleasure working with them;'
he says. "Becky is really hands-on, and
Jerry helped us design a great logo. They
were flexible with our schedule during tax
season, which was key."
Since those first days in 2005, Eizen says

she's both
pleased with
her growth
and realis-
tic about her
future."Sure, the
economy has affected
us, because the first thing
that gets slashed in a poor
economy is the marketing
budget.
"But our client base is
constant and continues to
grow. People know that we
offer a lasting and tangible
form of marketing that is
more cost-effective and far
outlives a radio ad.
Of course, we'd love more busi-
ness," she laughs. ET

To learn more about Eizen and find a link to
Jazzy, visit redthreadmagazine.com.

STORE MAKEOVER
IN PROGRESS.

DUE TO REOPEN AUGUST 1ST.

THE ROUND UP (LITE)

Jewish Music Nonprofit to Shudder

(JTA and Red Thread Staft) — JDub, the innovative Jewish music and events promoter
best known for launching the career of Chasidic reggae singer Matisyahu, recently an-
nounced its plan to close shop.
The decision was "entirely financial,"according to a statement released last month by
the New York-based nonprofit outfit.
"The collapse of the music business in the decade that JDub has existed, combined
with recessionary effects and aging out of the cohort ofJewish 'startups; made securing
the necessary operating support an insurmountable challenge,"the statement read, in
part.
In addition to launching Matisyahu into stardom and the Balkan Beat Box, a Jewish
fusion group popular on the club circuit, JDub branched out beyond the music world in
2005, beginning with co-founding the Six Points Fellowship for Emerging Jewish Artists.
In 2009, JDub adopted jewcy.com , a youth-oriented Jewish website, and has con-
sulted for nearly three dozen other Jewish organizations including Hillel International
and Birthright Israel Next.
JDub, which has sold 1.6 million records, said it will wind down its operations slowly
and try to find homes for its programs and assets.

www.redthreadmagazine.com

(please give us a call to confirm we have reopened)

THANKS
NEALE it STAFF

6881 Orchard Lake Rd.
on the Boardwalk
(248) 851-5030

nth MED

August 2011 15

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