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A Vote For Public Group Therapy

Keri Guten Cohen
Story Development Editor

R

yan Beale holds up an index
finger wrapped in a bandage.
Under that bandage is a blis-
ter caused by untwisting yellow Pepsi
bottle tops in store recycling stations.
Those yellow caps are precious to
Beale. They represent a competitive
edge in Pepsi's Refresh Project, an
online voting competition "to fund
amazing ideas that refresh the world."
Each yellow cap and its code under-
neath is worth up to 100 extra votes.
Rest assured, Beale will risk another
blister to enhance his position in the
$50,000 tier, where he currently sits at
No. 11 (at press time). The top 10 final-
ists will receive $50,000 each toward
making their idea a reality.
Beale, 32, who moved back to West
Bloomfield from downtown Chicago
three months ago, wants to use the
money to launch Pure Mental Graffiti,
a series of seven events in Metro
Detroit venues where open mic ses-
sions will allow people to open up,
educate and share about life's stigmas
— suicide, addiction, post-traumatic
stress disorder, family systems — in
humorous and poignant ways. The
final event will be a large fundraiser
to help launch Pure Mental Graffiti
nationally.

"The sessions will be enhanced
with the assistance of professional
counselors for creative, hip, energiz-
ing forums," Beale said. "It takes the
idea of group therapy and turns it
into a fun evening out. The goal is to
stop the negative vicious cycle; the
events will be preventive medicine?'
Beale comes from a close-knit
Jewish family and is the youngest of
three brothers. Yet he understands
how one event has ripple effects on a
whole family or individual.
"I lost my brother Steven to sui-
cide," Beale said, "and I see how stig-
ma and ego kept him from opening
up and getting help. It's a scary topic.
Awareness brings less toxic shame.
"There's a natural movement going
on now about stigma and mental
health. With technology and science
able to map the brain, we know what
behaviors are part of the makeup.
When not confronted early, the
behaviors become life changing?'
Beale says he likes to dissect and
understand the roots of problems,
but that he's also a visionary and a
dreamer. He's putting both aspects
together to find a logical path to
empower people — and he has the
tools to make it happen.
In May 2010, he launched a full-
feature version of Chattertree.com , a
family application that provides corn-

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munication tools and a safe, private
place for families and individuals to
connect and interact positively, away
from life's distractions. Beale hopes
it's a place for people to have positive
synergy. He tied Pure Mental Graffiti
to Chattertree.com because he sees
both as educational tools in stopping
that ripple effect from passing gen-
eration to generation.
"That's why I do what I do; it's my
mission," Beale said.
To vote daily for Pure Mental
Graffiti in the Pepsi contest through
July 31, go to www.refresheverything.
com/chattertree.
And remember that blister: Look
for yellow Pepsi bottle tops and use
the code to cast Power Votes online
up to 10 times daily. I

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