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Nurse turns shaping personalized
health care into successful business.

Now thru July 9

"People are living longer;
they have more chronic
illnesses. Therefore, they
need assistance to live
independently and with
dignity."
— Pam Feinberg

Up to 75% OFF retail

Orchard Lake Rd. • South of Maple • West Bloomfield

p

am Feinberg helps patients
access medical, social and
practical care necessary to
live as healthy and independently as
possible.
When she started her Farmington
Hills-based business, Feinberg
Consulting, 15 years ago, Feinberg
knew there was a need for coordinat-
ed and personalized care for patients
recovering from catastrophic illnesses
or injuries. Families were over-
whelmed by organizing the support
systems necessary. What Feinberg
didn't realize was just how large that
demand would prove to be, raising
her employee count from two in 1996
to 35 today.
"It just snowballed;' said Feinberg,
a registered nurse, who is a member
of the Nurses Council of Hadassah.
"I was a working mom and wanted
the flexibility of working for myself
so I could be with my family more.
But the need for help was enormous,
especially in the senior population.
People are living longer; they have
more chronic illnesses. Therefore,
they need assistance to live indepen-
dently and with dignity. This can be a
tremendous strain for families."
Larry and Jayne, from Farmington
Hills, have experienced this strain
first hand. Larry's older brother,
Norman, 77, has suffered from
Parkinson's disease for 10 years and
requires myriad hospital visits and
doctor appointments.

(7- jiefr
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LOR1/4110-.IROSS

sTE LING EN TE RTA N MIEN- r

ENTERTAINMENT AGENCY

Visit our web site www lomotoss com

Call for free video consultation

248-398-9711

20 July 7 • 2011

iN

Alison Schwartz
Special to the Jewish News

167 , l6fAl

"It is so helpful to have someone
making sure that he is getting the
right treatment:' said Larry, who
wished to withhold his last name
for privacy. "We don't have the back-
ground or knowledge to make sure
that the hospital is doing everything
it is supposed to be doing.
"Feinberg's nurses check Norman's
records and make sure that every-
thing is covered. It has been wonder-
ful having their help for everything,
even organizing the transportation."
Jayne agreed: "We really wanted
to share our experience in order to
help other families who may be fac-
ing similar situations. Hopefully, our
story will let them know that they
can get help, advice and support, too."
Last year, Feinberg Consulting
opened an office in Palm Beach
County in Florida, providing a service
to snowbirds whose families are else-
where in the country. "In this econ-
omy, it is very difficult for people to
travel to be with their parents when
a parent is
Feinberg said. "We can
organize treatment, transportation
and look at social and psychosocial
needs. We basically act as their advo-
cate so they can live life to the fullest."
Feinberg Consulting has recently
hired a nurse care manager in
western Michigan to cater to the
catastrophically injured and elderly
population in that part of the state.
For people of all ages who are
recovering from serious illnesses,
or who have been in a devastat-
ing accident, Feinberg Consulting's
Catastrophic Care Service steps in to