business & i rofessional

The IT Man

Flexible with change, Sam Rozenberg applied himself in Michigan.

Bill Carroll
Special to the Jewish News

D

uring the almost forgotten plight
of Soviet Jewry in the 1970s,
Sam Rozenberg, then 13, fled the
Ukraine with his family to start a new life
in America.
"The future world of information tech-
nology could have been something out
of an outer-space movie as far as I was
concerned:' he says. "It was completely
unheard of. Besides, I was busy adapting
to my new country."
He knows about IT now. His PMV
Technologies operation opened in 2004
in a small building in Troy, then moved
in 2008 to a 20,000-square-foot facility
in Madison Heights — part of Southeast
Michigan's technology-filled Automation
Alley. It has grown from 12 to 35 employ-
ees in seven years, and has become a
multi-million-dollar-a-year business.
Rozenberg, 46, of West Bloomfield is
co-founder and president of PMV (which
stands for "provide maximum value"). The
company consists of a team of IT profes-

sionals and business experts who help
clients — mostly small and medium-sized
businesses — optimize their technology
investments.
"We deliver substantially more value as
measured in total cost savings and effi-
ciency," he explains. "We provide our 65
clients with expertise in the all-important
business planning, telecommunications,
business work flow, phone system advi-
sory, regulatory compliance and proactive
technology management."
How did an immigrant from the
Ukraine, living in Warren, get so
immersed in IT? It started after he got
an economics degree from Wayne State
University in 1988 and while he oper-
ated an automotive service business,
Sam's Detail Shop, first in Berkley, then
Farmington Hills. Concurrently, Rozenberg
spent a 12-year stint in the Michigan
Army National Guard, where he became a
major and served as an informal IT/auto-
mation officer, getting his first experience
with computers. He applied that knowl-
edge and skills to his current business.
"When I left the Guard, I decided I
would never work for anyone again',' he

Sam Rozenberg

says. "I had enough discipline there. I
wanted to be my own boss; make it on my
own in the new world of IT." He sold Sam's
Detail Shop in 2000.
"Sam wants to change the world one
computer at a time says Scott Goemmel
of Clinton Township, who is co-founder

and vice president of PMV Technologies.
They met when they worked together
briefly at 0/E Systems, a technical services
company. "Sam's computer savvy has put
our company way ahead of the curve."
Rozenberg's technical knowledge and
Goemmel's sales and marketing expertise
make them compatible partners.
The Jewish News posed some questions
to Rozenberg about the IT business.
• Is Scott Goemell's description of
you correct?
"It sounds pretty reasonable because I
have a passion for automation in general
and computers in particular. But I want
to point out that we're not just computer
geeks here. We're business people who
leverage our knowledge to help the aver-
age businessperson."
• Do businesses really need the ser-
vices of a company like yours? Can't
they just train a few employees on IT?
"It's not that easy. They're all busy
concentrating on their regular work and
taking care of customer needs. They don't
have time to chase around for solutions.

The IT Man on page 34

health & fitness

Summer Exercises To Do While Seated

These few moves will help you enjoy the warm weather.

W

ow! Shape magazine for the
Jewish people! Oy! Now,
wait a minute, keep read-
ing — these are for all ages, so get your
T-shirts and tennies and try these out!
These moves are designed not only to
strengthen and increase your flexibility,
but prevent injuries associated with the
enthusiasm of summer.
All seated exercises should be in an
armless chair. Your thighs should be
parallel to the floor and your feet out
front under your knees. Initially, try
each one a few times until you are com-
fortable with the movement.
Have fun!
• Sit and Stand is a basic exercise
(that I hope doesn't need explanation!).
It is the best exercise for any age. With
your hands across your chest, sit then
stand a few times at a consistent and
moderate pace. You will strengthen the
quads, glutes and hamstrings. Muscle
control and range of motion will
increase, allowing for better movement
and stamina when engaging in summer

back, keeping heels down, with or with-
activities. You can make it harder by
holding weights by your sides or not sit- out weight.
• Seated Oblique Twists are a great
ting all the way down.
way to increase flexibility in
• Seated Row is designed
your core, which not only pre-
to help with strengthening,
vents injury but makes every-
posture and flexibility in the
day and summer tasks easier.
upper back. Seated in a chair,
Typically we reach down side
place your arms out in front
to side working these mus-
of you, palms down, and pull
cles, but if you do not twist
back until your elbows extend
side to side you are missing
behind the chair. Keep your
half of their function.
arms close to your sides and
Scoot forward off the back
think about pulling a rope
of the chair. With hands
or rowing a boat. Add small
Michell e Black
across your chest, twist
weights to increase effective-
Specia I to the
around to one side then back
ness.
Jewis h News
across. To increase difficulty,
• Seated Reverse Crunch is
stand facing away from a wall,
great for strengthening the abs
use a weighted ball and twist
and anyone can do it. Sit at the
around, touching the ball to the wall.
edge of the chair with your back straight.
Try not to engage your hips and keep
Keep your heels on the floor. With hands
close to, but not on, the wall.
either resting on your lap or across your
• Hamstring Curl with Ball is one of
chest, lean back until your upper back
the best ways to increase the strength
lightly touches the chair. Then sit up
and flexibility of the hamstring muscles.
using your abs. To increase difficulty, sit
We use them a lot in the summer with
on the floor with knees bent and lean

all the bending tasks, like weeding,
planting, etc., in the garden.
Lay on your back on the floor with
a small exercise ball under your heels.
Bring your knees up and, with your
arms by your sides, lift your tush up and
keep it up. Press the ball out with your
feet and pull it back in. Keep your tush
up and the ball steady the whole time.
Take this one slow and perform only a
few repetitions at first. To make to this
one harder, try it with one leg on the
ball and the other straight up in the air!
The seated back extension and
stretch, balancing heel-to-toe, ball
roll up (increases shoulder range of
motion), hamstring stretch, then hip/
glute stretches round off the best of
the summer 10. For the details on the
remaining five, or with any fitness ques-
tions, send me an e-mail at mblackfit-
ness@yahoo.corn. II

Michelle Black is an ACE certified personal

trainer and exercise instructor who special-

izes in post-rehab, seniors and family fitness.

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