points of view EDITORIAL BOARD: Publisher: Arthur M. Horwitz Chief Operating Officer: F. Kevin Browett Interim Editor: Alan Nasky Contributing Editor: Robert Sklar >> Send letters to: letters@thejewishnews.corn Publisher's Notebook Editorial Jews Have Served Nobly Revitalizing Metro Detroit One 'Immigrant' At A Time A For the sake of our own future and our children, let's start by changing the narrative for our region. Editor's note: The following is an abridged version of the keynote address delivered May 20 at the Greater West Bloomfield Michigan Week celebration and community service awards event. F or our time together this morning, I plan on challeng- ing you to help change the Greater West Bloomfield area, Detroit and Southeastern Michigan one "immi- grant" at a time. And in the coming moments, you'll learn more about the "immigrants" I have in mind. But first, let me tell you about a little place in Alabama called Dothan. How many of you have heard of it? Been there? Until the fall of 2008, I hadn't heard of it either. But that's when a modest advertising cam- paign from Dothan hit the pages of the Detroit Jewish News and other Rust Belt Jewish media. In the campaign, Dothan's 50-family strong Jewish community extolled the virtues of their town's quality of life (only 90 minutes to beaches on the Gulf of Mexico!) and quality of Jewish life (one synagogue and not even another one you wouldn't set foot in!). They also offered $50,000 relocation grants to families. Well, guess what? Dothan attracted 11 new families, expand- ing their Jewish community by 22 percent. Remember this example, folks. Because I'm going to come back 28 May 26 • 2011 to it to remind us of how just one "immigrant" can change the trajec- tory of an entire community. Setting The Stage So if little Dothan has the vision and chops to do this, what about us in the Greater West Bloomfield area, Detroit and Southeastern Michigan? Well, first we have to overcome our own negativity. Need an example? Listen to this typical exchange between a parent and child: Child: "There are no jobs here and my friends have all moved away to Chicago and New York." Parent: "You're right. There's nothing here for you. I don't blame you for wanting to leave. And, if I were in your position, I'd leave, too!" Children have always left this area and will continue to do so. But why are we reluctant to make a case to them for staying or return- ing? Especially when we know that in some cases, their departure means we will be leaving, too, to be near the grandchildren. But, you push back, there are no jobs for them here. Let's dissect that declaration. What do you mean by jobs? If you are referring to full-time, full- benefit, work-for-30-years-and- get-your-gold-watch jobs, you're right. But I have a little secret for you ... those jobs are becom- ing extinct everywhere else in America, too. Many of today's and tomorrow's jobs are the result of linking independent contractors (1099s) and boutique businesses with each other in pursuit of opportunities. What do we mean by here? Are we talking about West Bloomfield? Metro Detroit? The most dynamic work-creating market in Michigan is in and around Ann Arbor. Aside from an array of startup busi- nesses, it also is home to hundreds of independent contractors and boutique businesses. Ann Arbor is not in another solar system. From where we are gathered today in West Bloomfield, it is equidistant to downtown Detroit and Aim Arbor. So what we should really be saying to our children, especially those who have moved away, is "there are many interesting and unique work opportuni- ties throughout Southeastern Michigan." Embracing Opportunity For anyone taking notes, research Ann Arbor SPARK. It is the job creating and matching juggernaut created by Rick Snyder before he became governor. SPARK recently hosted its second job fair in Chicago to bring talent to Southeastern Michigan with the lure of hundreds of immediate job openings in desirable fields. It has created job fairs in other cities, too. SPARK'S research affirms that candidates most likely to pursue its positions have personal or school ties to Michigan. Remember the "immigrants" I referred to earlier? Well the ones I have in mind are our children. For the sake of our own future and our children, let's start by Publisher's Notebook on page 29 s so many other brave Americans have done, Jews have given their lives in defending this great land of ours. On Memorial Day, this year celebrated on Monday, May 30, it's important to remember and proclaim that Jews, too, have fought and died to preserve our cher- ished liberties. Never let the anti-Semitic canard that Jews have never served in the U.S. Armed Forces take root. Jews-haters still persist in espousing their vitriol even as most people in large- ly Christian America embrace Jews as fellow citizens. The story of Jews serving to protect the freedoms that New World settlers came to enjoy goes back to 1654. That's when Asher Levy, one of the original 23 Jewish settlers in New Amsterdam, demanded and secured for himself and fellow Jews the right to stand guard at the stockade. From colonial times to today, Jews — despite being just a fraction of the population — have valiantly prowled the front lines defending America. The first Jew to die in the War for Independence was Frances Salvador, a South Carolina plantation owner. He was killed in a British-incited Indian confrontation on July 31, 1776, less than a month after the Declaration of Independence. In 1896, 120 years later, a group of Jewish Civil War veterans organized the Hebrew Union Veterans, which evolved into the Jewish War Veterans of the USA. JWV not only answers prejudice toward, and the healthcare needs of, Jewish soldiers, sailors, airmen and marines, but also assists the U.S. Office of Special Investigations in track- ing Nazi war criminals. It supports strong U.S.-Israeli rela- tions by sponsoring two Allied Veterans' Missions to Israel each year. The Hebrew Union Veterans was founded in response to the lie that Jews had not fought in the War Between the States. The reality is that Jews served on both sides of the Mason/Dixon Line — about 10,000 in all. Estimates peg the number of Jewish men and women who responded to America's call to serve in World War II at more than 550,000. About 11,000 were killed and some 40,000 were wounded. Jews earned 52,000 combat honors; three received the Congressional Medal of Honor. Gen. Maurice Rose was among hundreds of Jewish generals and admirals. He commanded the U.S. 3rd Armored Division in France. In 1945, he was killed on a patrol. Jews served as well in the Korean Conflict, the Vietnam War and the Persian Gulf War. At least 42 Jews have died in the ongoing battles in Iraq and Afghanistan. The New York-based National Museum of American Jewish Military History is hosting the first national service honoring the Jewish fallen heroes of Iraq and Afghanistan. In what the museum hopes becomes an annual event, the museum is asking synagogues to read the names of the fallen this Shabbat. That request is noble and the Shabbat backdrop is per- fect. Let us remember our Jewish war dead in the spirit of the holiday that honors the memory of all American war heroes. El