arts & entertainment Total Recall Joshua Foer's journalistic journey down memory lane. :MICHIGAN STATE Sandee Brawarsky Special to the Jewish News cietr Olt 1.../NIVERSITY bagel iv tut CaWS !COoKles PaSTries FRESH MARKET ft.ESTA Zehaholad Chocolate. Factory N59 - ii +cti tOlk Indian Vegetarian Cuisine riti a per • I MST 1 Ail"? 114:11 , CM, h D KOSHER MICHIGAN Kosher Certification Agency www.koshermichigan.com PoirLnutUays WE'VE MOVED 2 DOORS DOWN! & Dinner (a5zechuan dnirire aRelslaurant 1 0 °/° 0 ff Total Bill DINE IN OR CARRYOUT Not good with any other offer 1 coupon per table • with coupon- Expires 5/15/11 •Featuring Authentic Chinese/Asian Cooking •Complete Lunch Starts at $6.55 • •Children's Menu •Healthy, Low Fat, 'Sodium Free' Choices •Vegetarian Dishes 16e528) 39470 14 Mile Rd. (corner of Haggerty in the Newberry Square Plaza), 248-960-7666 www.szechuanempire.com Platinum Blonde has moved. Come visit us at our beautiful new office location 30445 Northwestern Hwy., Suite 110 Farmington Hills, MI 48334 248.855.8100 We've never looked so good & neither will you! 76 April 14 • 2011 too much, whose "memory was a beast that gobbled up everything it was fed." To forget was his real ack in 2006, journalist challenge. Joshua Foer found himself While he had read and heard seated on a stage in the Con stories about people who have Ed headquarters in New York City, memorized all 5,422 pages of wearing earmuffs over earplugs, the Babylonian Talmud and can sweating as he flipped through two identify the words that a pin stuck decks of shuffled playing cards in through any volume might pierce, order to memorize their order. he was eager to meet someone with Television cameras rolled. After that talent. covering the United States Memory When Foer first attended a Championship — the Super Bowl memory competition, he expected of Science, in his words — the pre- to find the participants to be freaks vious year for Slate, he was a con- of nature, but quickly realized they testant, racing for perfect recall. were regular, if quirky, folks who Foer's first book, Moonwalking had taught themselves memory- with Einstein: The Art and Science enhancing techniques — like the of Remembering reigning world Everything memory champion (Penguin Press; could memo- MOONWA ., ING who $26.95), is an rize the precise account of order of 1,528 ran- events leading dom digits in an to his champi- hour, or any poem onship season. handed to him. While his own When a trainer regimen of suggested that memory train- Foer too could ing and compe- learn systems for tition form the remembering, and book's narrative offered to coach core, he makes him, Foer seized enlightening the opportunity. detours. With And what began as originality, high an experiment in energy and an participatory jour- appealing blend of chutzpah and nalism became an obsession and humility, he writes of his own an unexpected triumph. adventures and probes the history Foer, born in 1982 in Washington, and literature of memory, the sci- D.C., where he grew up, is the ence of how the brain functions, youngest of the three Foer brothers, and the connections between mem- all of them now accomplished writ- ory, identity and culture. ers (Franklin Foer, until recently Foer portrays the grand masters editor of the New Republic, is the of memory over the centuries — author of How Soccer Explains the those known for their remarkable World; and Jonathan Safran Foer power; scientists and philosophers has written the novels Everything who've studied memory; and the is Illuminated and Extremely Loud mental athletes, trainers and huck- and Incredibly Close). Joshua Foer sters now exercising their abilities says that his brothers are his best on the memory circuit. friends, and they all read drafts of Ever curious, he seeks out a man one another's work. with a severe case of amnesia, who Before beginning this project, had no sense of the past or the Foer thought of himself as some- future other than his most recent one of average memory at best, thought. While he has a charm- who regularly forgot where he put ing personality, he has no sense his car keys (and sometimes his of identity, no conception of the car), Valentine's Day and food left narrative of his own life. And Foer in the oven. But even as he began writes of a man who remembered to successfully memorize lists of B