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Photos by Jerry Zolynsky
a
inky, Bruce, Mindy, Ruby,
Marissa and Dana Ruben in
their kitchen in blue jeans.
Denim Does It Well
Jeans can be much more than casual attire.
Ruthan Brodsky I Special to Celebrate!
F
ashion is about sophistication and
grown-up clothing, but today it still works
for those who love denim and the more
casual place in a crowd.
"Jeans are an important part of my wardrobe
because I'm so comfortable in them, although I
never wear them at the office," says Bruce Ruben of
West Bloomfield.
"Our children aren't allowed to wear denim at
Hillel [Day School] either, but jeans are my uniform
when I travel and when I'm around the house. They
are my play clothes for evenings and weekends and
I wear jeans to dinner and at events when they're
appropriate.They simplify my wardrobe."
Ruben purchases most of his jeans on-line
because he can't find the brands he wants locally,
although he and Mindy recently found a Royal Oak
boutique that sometimes carries what he wants.
"Purchasing on line works because the returns
are easy when clothes don't fit," says Ruben. "I have
6
celebrate! I
March 2011
with a lacy black top, dressy shoes and some jewelry
jeans in different washes — from light blue to dark
to give the look an element of sophistication:'
navy to black. I even have a pair of brown denim
Mindy and Bruce can thank Levi Strauss, a Jewish
trousers. Depending on the jean and the occasion,
immigrant
from Germany, for inventing jeans. Audrey
I'll wear boots, casual shoes or more dressy shoes."
Edelheit, a clothing consultant in West Bloomfield,
Denim, the all-American fabric, will again be an
says denim goes back to the original Levi idea of
important fabric this spring.The $13 billion denim
wearing something of quality.
industry runs the gamut from simple practicality to
Strauss received a patent
high fashion. Jeans and jackets will be
for putting rivets on stress
jeweled, beaded, stretched, nipped and
TIPS FOR DENIM
points of workmen's waist-high
tucked, with lots of white denim for the
> Dark denim is perfect for
overalls, commonly known
women. For men, there will be more dark,
dress up.
as jeans. Strauss chose the
stretched, skinny denim for dress and
>
Dark
denim
is
easy
to
dress
strong denim fabric and cot-
denim jackets for the office.
up and dress down.
ton duck and put his own
"Bruce and I had fun getting dressed
> Darker denim doesn't
name on the product. Later
for a recent bar mitzvah," said wife Mindy
emphasize
curves
and
the
duck fabric was dropped
Ruben. The invitation read "jewels and
tends
to
elongate
the
legs.
because consumers found
jeans."
> Trouser style is sophisti-
denim more comfortable,
"I usually wear dark denim because
cated looking in a darker
particularly after washing.
it's easy to dress up or down. For the bar
wash.
mitzvah, I paired my dark denim pants
Denim on page C8