]Health & Fitness

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LIVING

IV

Family Support

Working mom parlays interest in
shaping personalized health care
into successful business.

"People are living longer;
they have more chronic
illnesses. Therefore, they
need assistance to live
independently and with

15

"I JUST DECIDED THAT

I DIDN'T WANT TO BE
ALONE ANYMORE:

P/diaking new friends is one of life's greatest pleasures.
Residents of The Park at Trowbridge often become re-
energized with a whole new zest for life as they make new
friends with people their own age, people they can relate to.

dignity."

- Pam Feinberg

Alison Schwartz
Special to the Jewish News

p

am Feinberg helps patients
access medical, social and
practical care necessary to
live as healthy and independently as
possible.
When she started her Farmington
Hills-based business, Feinberg
Consulting, 15 years ago, Feinberg
knew there was a need for coor-
dinated and personalized care for
patients recovering from catastroph-
ic illnesses or injuries. Families
were overwhelmed by organizing
the support systems necessary. What
Feinberg didn't realize was just how
large that demand would prove to
be, raising her employee count from
two in 1996 to 35 today.
"It just snowballed," said Feinberg,
a registered nurse, who is a member
of the Nurses Council of Hadassah.
"I was a working mom and wanted
the flexibility of working for myself
so I could be with my family more.
But the need for help was enormous,
especially in the senior population.
People are living longer; they have
more chronic illnesses. Therefore,
they need assistance to live indepen-
dently and with dignity. This can be
a tremendous strain for families."
Larry and Jayne, from Farmington
Hills, have experienced this strain
first hand. Larry's older brother,
Norman, 77, has suffered from
Parkinson's disease for 10 years and

requires myriad hospital visits and
doctor appointments.
"It is so helpful to have someone
making sure that he is getting the
right treatment:' said Larry, who
wished to withhold his last name
for privacy. "We don't have the back-
ground or knowledge to make sure
that the hospital is doing everything
it is supposed to be doing.
"Feinberg's nurses check Norman's
records and make sure that every-
thing is covered. It has been wonder-
ful having their help for everything,
even organizing the transportation."
Jayne agreed: "We really wanted
to share our experience in order to
help other families who may be fac-
ing similar situations. Hopefully, our
story will let them know that they
can get help, advice and support,
too."
Last year, Feinberg Consulting
opened an office in Palm Beach
County in Florida, providing a ser-
vice to snowbirds whose families
are elsewhere in the country. "In
this economy, it is very difficult for
people to travel to be with their par-
Feinberg
ents when a parent is
said. "We can organize treatment,
transportation and look at social
and psychosocial needs. We basically
act as their advocate so they can live
life to the fullest."
Feinberg Consulting has recently
hired a nurse care manager in

Family Support on page 46

See for yourself why seniors living at The Park at Trowbridge
experience an invigorating sense of independence, freedom
and optimism.

Your story continues here...

PTiteYCl/d
at Trowbridge

For more information or

to visit, call today!

(248) 352-0208

Civic Center Drive
Southfield, MI 48033

24111

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