Editor's Letter The Media Matter T o better fight the West, aspir- ing jihadists must hone their promotional" (propaganda) skills. This communications "adjust- ment" must include tailored websites and YouTube-like video sites. So purports a new article, "The Heart of the Matter: The Reality and the Role of the Jihadist Media," bounc- ing through Islamist Internet Robert Sklar forums, reports Editor Steve Emerson's Washington- based Investigative Project on Terrorism (IPT) in a Jan. 11 dispatch. The logic makes sense — and that's scary. If Western governments don't take heed of this pitch, the pool of Islamists — Muslims transfixed by inciting terror to achieve their religious, cultural and political ends — certainly will expand. Communicating more "effectively" (cunningly) would boost recruitment of Western jihadis and plant terror in Western souls through a "continuous psychological media war" against the West, writes article author Abu Sa'd al- (( 'Amili. It also, he says, would support the combat theater of the jihadi war. The theory is that the "infidel" no longer would control the war with its "misleading media tools" because practitioners and supporters of jihad would boast a battlefront with multiple gates of jihadi dissemination. "Truthful images of this jihad" would prepare and recruit "new soldiers for jihadist work through organized, regulated and secure media efforts!' The article, which Emerson found in a jihadi news aggregator, "The Unjust Media:' pushes for technologically savvy, graphically sophisticated calls to action by terror groups committed to different fronts, but with the aligned goal of "bringing the battlefield to would-be warriors." Foreign funding could be key to fresher equipment and savvier operators. The article has gotten traction via Al Qaida's strategy to accentuate the media battlefront while seeking to sta- bilize the terrorist organization's lead- ership, mission and direction. Al-'Amili urges website managers to grasp why their role "is considered a strong prop and the flip side of the coin of jihad." Secure, integrated jihadi websites would help bind the far-flung jihadists and protect identities of blog- gers and viewers. JN CONTENTS I Jan. 20-26, 2011 15-21 Shevat 5771 vol. LWISHNE CXXXVIII, No . 24 Cover Story on page 16 Arts/Entertainment Business Family Focus Home Israel Travel Letters Marketplace Maze! Tov! Metro Obituaries Opinion Roundup Spirituality 37 28 47 31 22 6 51 48 19 57 25 8 27 Notably, the article has roots in botched missives. Emerson cites, for example, the case of Mohamed Osman Mohamud, who schemed to attack a Christmas tree lighting ceremony in Oregon, but was nabbed when the FBI intercepted his unsecured e-mail to two unindicted Pakistani associates. I was struck by Emerson's reference to Inspire, Al Qaida's English-language magazine, which exhorts jihadi groups to create a common video channel. The move would punctuate the powerful impact of online radicalization and ultimately physical terror. This e-mode of enlistment would appeal to non- Muslims "who had been in the rank of the enemy',' but who then embraced Islam and became "the sincerest sol- diers and most destructive against the enemy" — such as the Guantanamo prisoners, according to Inspire. The future success of jihad no doubt hinges on smart use of e-indoctrina- tion and all that the Internet has to offer. Steve Emerson isn't exaggerat- ing when he says: "'The Heart of the Matter' shows that jihadi groups are paying more attention to their Western audiences — from potential terrorists to terrorizing the American public!' Make no mistake: Absolute vigilance by the West is the strongest defense. 11 Sports 36 Staff Box/Phone List.... 6 Synagogue List 34 Thoughts 5 To Do!/Calendar 41 To Do!/Crossword 46 Torah Portion 33 World/Israel 22 Teen ee center • Shabbat Lights Shabbat: Friday, Jan. 21, 5:14 p.m. Shabbat Ends: Saturday, Jan. 22, 6:19 p.m.* Shabbat: Friday, Jan. 28, 5:23 p.m. Shabbat Ends: Saturday, Jan. 29, 6:27 p.m.* * Times according to Yeshiva Beth Yehudah calendar. Havdalah practices may vary. Consult your rabbi. Columnists Danny Raskin Robert Sklar 38 3 Our JN Mission The Jewish News aspires to communicate news and opinion that's useful, engaging, enjoyable and unique. It strives to reflect the full range of diverse viewpoints while also advocating positions that strengthen Jewish unity and continu- ity. We desire to create and maintain a challenging, caring, enjoyable work environment that encourages creativity and innovation. 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We Promise Dignity. 'Like' Hebrew Free Loan Detroit qpJewish Federation ol Metropolitan Detroit WERE PART OF THE TEAM .1641.3P0 January 20 2011 3