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December 30, 2010 - Image 3

Resource type:
Text
Publication:
The Detroit Jewish News, 2010-12-30

Disclaimer: Computer generated plain text may have errors. Read more about this.

Front Lines

JR M

TM

Jewish Renaissance Media

DETROIT JEWISH NEWS

theJEWISHNEWS.com

Advertising Sales

The L-0- N ENG
And short Of It

C

onsumers are
aware of big and
tall shops, petite
boutiques and the various
ranges in between. With the
diversity our current popula-
tion demonstrates, is it any
wonder that long and short
are so much in our vocabu-
lary?
Speaking of fashions, (yes,
we were; what happened to
your short-term memory?)
let us not even dwell on the
longjohns vs. the (short)
thong. If it isn't showing, it shouldn't
matter.
Be wary of the friend who wants to
make a long story short; that is rarely
the case and you may be in for some
tiring listening. Too many of us tend to
be long winded when, in reality, people
would prefer us to be short and sweet.
At one time, schools would teach
penmanship so that our writing would
be legible, nay, beautifully legible. The
business world then came up with the
boon of something called shorthand,
the secretary's pal. Now we find those
who cannot read cursive let alone
shorthand are so much into abbrevia-
tions that text messaging is the new

Yiddish
Limerick

Between Summer
And Winter

In zummer siz hays,* we shvitz**,
what a pain!
We hide from di zun*** and pray
for some rain.
Mir gayen tzum yahm ****,
or swim in the pool.
We do everything to keep
ourselves cool.
But when vinter***** arrives, we
want zummer again.

Zummer siz hays —
summer it's hot
Shvitz — sweat
Di zun — the sun
Mi gayen tzum yahm —
we go to the beach
Vinter — winter

Limerick writer Rachel Kapen is

a West Bloomfield resident.

theJEWISHNEWS

Shabbat Lights

Cover Story on page 12

33

Spotlight

Business

20

Family Focus

40

Sports
24
Staff Box/Phone List .... 3
Synagogue List
26

Letters

6

44

Marketplace

45

To Do!/Calendar

37

Mazel Toy!

42

To

39

Torah Portion

Do!/Crossword

Metro

14

Obituaries

49

Opinion

30

Columnists

Roundup

8

Danny Raskin

Spirituality

25

Robert Sklar

Health &
Fitness
page 21

Shabbat: Friday, Dec. 31, 4:51 p.m.
Shabbat Ends: Saturday, Jan. 1, 5:58 p.m.*

Shabbat: Friday, Jan. 7, 4:58 p.m.
Shabbat Ends: Saturday, Jan. 8, 6:04 p.m.*

* Times according to Yeshiva Beth Yehudah
calendar. Havdalah practices may vary.
Consult your rabbi.

25

On The Cover:

36

5

Creative Services

creative@thejewishnews.com
Creative Director: Deborah Schultz

Production By FARAGO & ASSOCIATES

Dec. 30, 2010-Jan. 5, 2011 I 23-29 Tevet 5771 I Vol. CXXXVIII, No. 21

Arts/Entertainment

Business Offices

Customer Service Asst.: Jan Shain
Billing Coordinator: Pamela Turner
Collections Analyst: Hazel Bender

"cursive." (Cursing is closer
to my view of it, however.)
Is there a middle ground
between being long suf-
fering and having a short
fuse? How many times have
we found ourselves shift-
ing gears between these
two, depending on how our
friends push us? Especially
annoying can be the per-
son who abhors the long
way round and knows of a
wonderful shortcut. Eons
later, you may decide that
his route was no way near a time saver
— not by a long shot! You may even be
tempted to tell him to take a long walk
off a short pier.
Why do young folk seem to think
that anyone who is somewhat long in
the tooth has to be short on brains?
Whatever happened to "experience
being the best teacher" and all that sort
of thing?
Before I end, I would be remiss
to not pluck the nostalgia string:
Remember the cartoon characters of
Mutt and Jeff?
If not, then, in the words of Ernie
Harwell, that image is "L00000ng
gone!" ❑

JN CONTENTS

Publisher/President Arthur M. Horwitz
ahorwitz@renmedia.us
Sales Director: Keith Farber
kfarber@renmedia.us
Account Executives: Ann G. Abrams, Jan Haskell,
Melissa Litvin, Heidi Martin, Rick Nessel, Dharlene Norris
Senior Sales Assistant: Kim Metzger

Volunteering on Dec. 24 at St. Leo's Church Soup
Kitchen in Detroit are Rachel Kaplan of Farmington

Hills and Scott Sonenberg of West Bloomfield.

Photography: Brett Mountain

Manager: Scott Drzewiecki
Designers: Jeffrey Meyer, Pam Sherevan, Michelle Sheridan

Editorial

Editor: Robert A. Sklar
rsklar@renmedia.us
Associate Editor: Alan Hitsky
ahitsky®thejewishnews.com
Story Development Editor: Keri Guten Cohen
kcohen@thejewishnews.com
Arts Editor: Gail Zimmerman
gzimmerman@renmedia.us
Senior Writer: Shelli Liebman Dorfman
sdorfman@thejewishnews.com
Senior Columnist: Danny Raskin
dannyraskinWsbcglobatnet
Columnists: Robin Schwartz, Steve Stein

Copy Team:
Senior Copy Editor: David Sachs
dsachs@thejewishnews.com
Copy Team Assistant: Sy Manello
smanello@thejewishnews.com

Red Thread:
Editor: Bryan Gottlieb
bsgottlieb@renmedia.us
Executive Editor: Gail Zimmerman
gzimmerman@renmedia.us
Digital Media Director: Karen Schwartz
kbschwartz@renmedia.us

Teen2Teen:
Executive Editor: Keri Guten Cohen
kcohen@thejewishnews.com

Published by: Jewish Renaissance Media
Chairman: Michael H. Steinhardt
President/Publisher: Arthur M. Horwitz
ahorwitz@renmedia.us
Chief Operating Officer: F. Kevin Browett
kbrowett@renmedia.us
Controller: Craig R. Phipps
Editorial Director: Robert A. Sklar
Managing Editor, New Products: Bryan Gottlieb
IT & Circulation Director: Deanna Spivey

Fulfillment

circulationdesk@thejewishnews.com
Customer Service Manager: Zena Davis

Departments

General Offices: 248-354-6060
Advertising: 248-351-5107
Advertising Fax: 248-304-0049
Circulation: 248-351-5174
Advertising Deadline: Monday, 4 p.m.
Editorial Fax: 248-304-8885
Deadline: All public and social announcements must
be typewritten and received by noon Tuesday, nine
days prior to desired date of publication.

Subscriptions:
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Per year foreign

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Detroit Jewish News
29200 Northwestern Highway
Suite 110
Southfield, MI 48034

©copyright 2010 Detroit Jewish News

Design: Michelle Sheridan

Our JN Mission

The Jewish News aspires to communicate news and opinion that's useful, engaging, enjoyable and unique. It strives to
reflect the full range of diverse viewpoints while also advocating positions that strengthen Jewish unity and continu-
ity. We desire to create and maintain a challenging, caring, enjoyable work environment that encourages creativity
and innovation. We acknowledge our role as a responsible, responsive member of the community. Being competi-
tive, we must always strive to be the most respected, outstanding Jewish community publication in the nation. Our
rewards are informed, educated readers, very satisfied advertisers, contented employees and profitable growth.

The Detroit Jewish News (USPS 275-520) is
published every Thursday at 29200 Northwestern
Highway, #110, Southfield, Michigan. Periodical
postage paid at Southfield, Michigan, and
additional mailing offices. Postmaster: send changes
to: Detroit Jewish News, 29200 Northwestern
Highway, #110, Southfield, MI 48034.

68

Dar a b,ss \\

December 30 • 2010

3

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