Business & Professional ENTREPRENEUR a. Portrait of M. Jacob & Sons founder Max Jacob watches over Marty Jacob and Gregory Jacob lout. Corr.: ARDsu_ .- NER67 at .1- 1 Ciga'172Z:17 BUTTERSCOTC' CARAMEL FIVERIa 5-110111 ENERGY Table full of M. Jacob & Sons-packaged products is displayed by Marty Jacob, seated, president and CEO, and David Lubin, left, company COO, and Gregory Jacob, marketing/communications specialist who is a fifth-generation member of the Jacob family. M. Jacob & Sons' relationship with Comerica Bank and its predecessors goes Package Deal of the first Detroit locations of Comerica and M. Jacob & Sons during the latter's 125th anniversary celebration at Henry Multi-generation family marks 125 years at helm of Detroit business. Bill Carroll Special I to the Jewish News n 1885, there were 21 breweries in the Detroit area. Prohibition was still 35 years away, and people were having a good time drinking beer and just tossing the bottles anywhere, to be eventually dis- carded as trash. But teenager Max Jacob, a Jewish immigrant from Lithuania, had an idea: Collect the bottles, sort them in his backyard on Columbia Street, then sell them back to the breweries. The plan worked: Max Jacob became a one-man bottle exchange business. By the turn of the century, the M. Jacob Co. had become M. Jacob & Sons, moved to Winder Street, and was employing 40 bottle sorters working on two shifts. By 1910, Max had retired to become a real estate mogul, with sons William, Ben and Sam — three of his eight children — tak- ing over the bottling business. Max developed a lucrative real estate career by selling homes to employees or customers and to many people who came to the Detroit area to work for the fledgling Ford Motor Company (founded in 1903), mainly at its new Highland Park plant. Max, who never worked on Shabbat, attended the first Zionist Congress in Switzerland, and later bought land in what was then Palestine, donating to many charities. Max died at 81 in 1945. For 125 Years Today, as the Jacob family generations multiply and the company nears the end of its 125th anniversary year — older than Detroit stalwarts Ford, GM and Faygo — it has become a global packag- ing operation, with offices, manufacturing and distribution facilities throughout the U.S. and even a manufacturing partner in China. The firm creates and ships more than 3 billion bottles, plastics, green options and other packaging components a year. Sales have increased almost 20 percent in 2010, shaping up as the best year in company history. Through the years, M. Jacob & Sons, with its main office now in Farmington Hills, has survived Prohibition, which deflated beer and liquor bottle business, the Great Depression and multiple reces- sions and economic downturns. "Throughout all of this, we had to keep re-inventing and re-energizing the company, and we had to stay flexible explained Deborah Jacob, 62, William's back to the late 1880s. Comerica Vice President Ron Ruks, center, holds a photo Ford Museum, Dearborn. David Lubin and Marty Jacob flank Ruks. granddaughter and now company chair- woman. Formerly a banking executive, she lives in Las Vegas. "During bad times,” she said, "we expanded into other industries. Competitive bottle companies folded, but we thrived because we transitioned into new areas, such as food, pharmaceutical, beauty and household item companies." "We always adapted and found new niches, thanks to the core values and commitment to tradition handed down from generation to generation:' added Marty Jacob, 83, of West Bloomfield, Ben's son and now company president and CEO. "The company was almost ruined by Prohibition, then the 1929 stock market crash, followed by the Depression, but Package Dealon page 42 iN December 9 . 2010 41