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COMPANY

THE PERFECT GIFT FOR CHANUKAH

"A CELEI3R4TION OF FOOD, LANGUAGE, AND OF THE MUTUAL AID AND

COMFORT THAT THESE BRAVE PIONEERS SHARED WITH THEIR TENEMENT

NEIGHBORS AND THE CITIZENS W1-10 TOOK THEM IN ."

A

vivid and unforgettable tour of the

culinary life at the heart and soul of

"A tasty, satisfying stew of history, sociology,

cultural anthropology and spicy prose."

New York's Lower East Side around the turn

--MIKES REVIEWS

of the twentieth century, as told through

the experiences of five families, all of them

residents of 97 Orchard Street.

'SPARK' from page 5

"Ziegelman dishes delectable morsels

of ethnic gastronomy." • --

I; 1,"

Michigan Life Science
Innovation Center

Located on Beck Road in western
Wayne County, this business incuba-
tor is a collaborative effort involving
SPARK, Wayne County, the Detroit-
based New Economy Initiative, the
Michigan Pre-Seed Capital Fund
and others throughout Southeastern
Michigan.
It connects seasoned entrepreneurs
in the life sciences with business
accelerator organizations and startups.
For those in the Jewish community
who are familiar with Wayne State
University's TechTown, this is a similar
model, providing an array of attractive
economic and non-economic benefits.
The innovation center is an example
of the "open source" concept that
SPARK is utilizing to extend its reach
and impact throughout the region.
Representatives of our Jewish commu-
nity should be plugged into the growth
of this incubator and include it as part
of our narrative about opportunities
for entrepreneurs looking to start and
grow their businesses in Southeastern
Michigan.

Every Day
Job Czar

SPARK'S successful and growing
model of matching current and antici-
pated employer needs with talent is
the primary responsibility of Amy Cell,
its vice president of talent enhance-
ment.
According to its marketing VP
Parkinson, Cell "wakes up every day
trying to figure out what companies
are hiring, when they are hiring and
who is looking for work — a supply
and demand equation." Parkinson

says that Cell's constant outreach has
pulled together a broad coalition,
including university representatives,
business leaders and job seekers who
are continually focused on retaining
and attracting talent for current and
anticipated job openings.
Through SPARK, Governor-Elect
Snyder offers a window through which
we see how he intends to transform
Michigan's economy and job base.
Through MichAGAIN and www.
annarborusa.org, we see creative and
proactive efforts at matching employ-
ers with talent inside or outside of
Michigan.
Through the Michigan Life Science
Innovation Center, we see an example
of "open source" sharing of resources
and expertise that will continue to
spread through Oakland County and
the rest of Southeastern Michigan.
Through Amy Cell, we see the value
and importance of a "job czar:' some-
one who eats, sleeps and breathes jobs
and job creation every day.
For our Southeastern Michigan
Jewish community to survive, revive
and thrive, it must maximize opportu-
nities for job creation, leave no stone
unturned in identifying existing open-
ings even if those opportunities and
openings are in "far away" Ann Arbor,
and hire a community "job czar" who
reports directly to Jewish Federation
of Metropolitan Detroit CEO Scott
Kaufman.
Governor-Elect Snyder and SPARK
are showing us a way to move
Michigan forward with innovative
thinking and doing. As a Jewish com-
munity, we must expect no less from
our own leaders and organizations. E

"An engaging and delicious slice of life

on the Lower East Side."—JIM

author of Jewish Cooking in America

"Highly entertaining and deceptively

ambitious." ---NEW IOU TIMES BRIIR REVIEW

SPONSORED BY:

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