BUSCH'S FRESH FOOD MARKET
Busch's Fresh Food Market has stores at:
33300 W.14 Mile at Farmington Road in West Bloomfield • (248) 539-4581
24445 Drake in Farmington Hills • (248) 539-4581
Thirteen more locations throughout Southeastern Michigan • For all store locations and information, visit www.buschs.com .
A Michigan Company Serving You
Quality and convenience emphasized at state's largest independent grocer.
Fresh fruits and vegetables at Busch's.
"Busch's is focused on making shopping easier for
everyone, and that's a key way we differentiate our-
selves from other markets," said John Busch, presi-
dent and CEO of Busch's Fresh Food Market. Busch
and his brothers, Doug and Tim, co-own the family
business that their father, Joe, now 88, started 35
years ago. With a workforce of 1,400 and 15 stores,
Busch's Fresh Food Market has evolved into the larg-
est independently owned and operating food retailer
in southeast Michigan.
Customers especially appreciate Busch's color-cod-
ed attribute shelf tags for products. Anyone seeking
gluten-free, kosher or low-sugar items, for example,
can tell at a glance if the item under consideration will
pass muster. Products are also identified by attribute
on the company's Web site, where guests are invited
to sign up for the Busch's MyWay savings and con-
venience program. Members have shown enthusiasm
for the e-mail they receive each week with personal-
ized sales.
MyWay participants may create a shopping list
online after reviewing the store's choices. Knowing
what's on sale now or next week is helpful in these
budget-conscious times. The list prints out items
by aisle to help guests avoid retracing their steps.
Busch's lets them send the list to another shopper
or have an associate fill the
order. For total convenience,
groceries can be loaded into
customers' cars at curbside
by a Busch associate.
Recognizing today's 50/50
split of dining out vs. eating
at home, Busch said, "Our
guests get the best of both
worlds with us. We offer con-
venient yet wholesome meals
for busy people."
Busch's shines as a one-
stop place for grab-and-go
salads, sandwiches and com-
plete meals. About 20 hot
dinner entrees each day, in- Owner John Busch,
cluding the signature grilled Busch's Fresh Food Market
advertisement
salmon, are prepared in-store or at Busch's central
kitchen (and bakery) in Clinton. The plump rotisserie
chickens are the same all-natural, non-injected Miller
Amish brand found in the meat department. There's
also sushi made fresh daily, handmade pizza, fresh
soups, salad fixings and gourmet olive bar.
Those grilling at home can get Choice steaks fresh-
ly cut in the store by expert meat cutters. "The USDA
grades our steaks in the top 20 percent of all steaks to
guarantee a great eating experience," said Chief Op-
erations Officer Bryan Nichols. Beef is ground fresh
several times throughout the day. Seafood arrives
daily.
In addition to the national brands and imported spe-
cialty foods, Busch's gives consumers locally grown,
organic and minimally processed products. More than
3,000 Michigan items are available through local
farmer co-operatives and other businesses. Hamil-
ton (Mich.) Farms provides local eggs. One variety of
cheese comes from grass-fed dairy cows. Available to
complement Busch's wide world of cheeses are fresh-
ly baked baguettes and ciabatta bread and 1,200 dif-
ferent wines. The on-site wine consultant can advise.
Catering is another popular customer service.
Busch's takes pride in its produce. To that end,
Richard Lucido & Sons Produce Company arrives
overnight at the downtown Detroit Produce Terminal
to choose fruit and vegetables exclusively for Busch's
stores. Crispy red apples and leafy green broccoli are
some of the fresh bounty on display
by morning.
Shopping can be less stressful at
Busch's, where company policy re-
quires another register to open when
more than two customers are in line.
Associates will guide customers to the
correct aisle for a desired brand. A
first employer for many, some Busch's
associates have 25 years of service
and longer.
Noting the market's participation in
food drives and cash-back programs
assisting schools and organizations,
Busch said, "We give out more than
$1 million per year to the communities
where we do business."