NNW

"He really began doing mort-
Companies from page 37
gages when I referred some cli-
ents to him," recalls Shirley Gilbert.
"He also started buying and fixing
hypocritical of me and an insult to
up old Detroit homes!'
Cays fans."
Gilbert adds: "We advertised
Cellerant Therapeutics: A
mainly on the back of a throw-
California-based pharmaceutical
away publication called Homes,
company with expertise in human
and received a lot of referrals.
blood-forming systems and stem
We closed only 50 loans in our
cells, working on drugs for unmet
first year, for $6 million worth of
medical needs for treatment of can-
business. At Quicken Loans now,
cer and blood-related disorders.
I figure we close a loan about
Veritix: Provides paperless ticketing
every 50 seconds!'
and event marketing to sports teams
Gilbert is fiercely loyal to
and other organizations through a
friends. Many of the pals he
paperless ticketing platform called
developed at Adlai E. Stevenson
Flash Seats.
Elementary School, Southfield-
Ready Financial: An Idaho firm that
Lathrup High School, MSU and
offers READYdebit Visa prepaid card
Wayne are now executives at
with online bill payment and check-
Quicken or some of the other
writing; designed specifically to pre-
Quicken-related companies,
vent overdrafts.
such as Carroll and Richard
Chyette of Birmingham, who
Launch Learning Group: A training
is Jewish and Quicken's chief
company specializing in innovative pre-
legal counsel; he was one of
licensing courses for state insurance
Gilbert's law school classmates.
licensing exams in Michigan.
In 1998, Rock went pub-
Northcentral University: An accredit-
lic at $10 a share and later
ed online university, located in Arizona,
caught the eye of Intuit Inc.
providing degree programs in business,
of California, makers of
technology, education and psychology;
software Quicken and Turbo
has more than 8,000 students in the
Tax. Gilbert and his fellow
U.S. and 52 countries.
investors hit it big when
ePrize: A global leader in the interac-
Intuit bought Rock for $532
tive promotions industry, ePrize uses
million in Intuit stock, with
online promotions, including sweepstakes
the stock market soaring at
and reward programs, to help companies
the time. Rock shareholders
establish direct relationships with clients.
were paid off at $33 a share
Title Source: Provides closing and
— more than triple their
escrow services nationwide, helping peo-
original investment.
ple properly transfer and manage titles,
"We just couldn't afford
deeds and insurance.
to turn down the dear
said Gilbert. "It was a great
In-House Realty: Growing from three to
price and it gave Rock the
about 60 employees in four years, the
Quicken name and a 20
affiliate connects Quicken Loans clients
million-customer base."
with trusted real estate agents nationwide;
But the entrepreneurial
designed to help make the home-buying
Gilbert got restless, and
and selling process smoother. In-House is
he and a group of inves-
headed by Bruce Schwartz of Franklin, a
tors bought the Quicken
Gilbert childhood pal and 16-year Quicken
Loans subsidiary back
employee.
from Intuit in 2002 for a
Rockbridge Growth Equity: A private equi-
reported $100 million. He
ty firm that has dedicated capital focusing
owns about 75 percent
on transactions in the financial services,
of the firm, and about 15
consumer-direct marketing, business ser-
investors own the rest.
vices and sports, media and entertainment
"Again, it was an
industries. One of the partners is Brian
excellent price he said,
Hermelin of Bingham Farms.
"but this time it was the
Quizzle: An online tool that helps consumers
other way around — to
get free access to their credit scores, a home
our great benefit!"
value estimate, home loan recommendations,
And Detroit's.

❑

David Carroll is the son of
Special Writer Bill Carroll.

budget tools and personal finance calcula-
tions.

—

Bill Carroll

Cotitinue

68-yeah fkadttionf.

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