the company's chief executive officer,
has been involved in Israeli high tech
for 20 years, with management posi-
tions in several big companies as
well as managing his own engineer-
ing company. The younger Heifetz, a
2003 graduate of the Technion-Israel
Institute of Technology, was involved
in the embedded computing industry
and was head of the product line for
Compulog.
With their combined experience,
the development of the Synphony
proceeded at an accelerated pace.
"We completed the product concept
over the fourth quarter of 2007 and
by March 2008, we already demon-
strated a conceptual model of the
system',' says Heifetz, who visited
Metro Detroit recently, including the
Farmington Hills-based office of the
American Technion Society.
While admitting that there are
several other companies that offer
various aspects of the Synphony
package, Heifetz insists that for total
integration, nothing comes close to
InphoDrive's technology.
"There are several companies that
offer e-mail services or news streams
via a telephone dial in. One company
does only e-mail when it's connected
to a Blackberry. Nobody can match
our level of integration with all dif-
ferent Internet platforms',' he says,
adding that additional application
platforms are being worked on to
accommodate thousands of other
applications, like the Iphone.
Additional platforms are also being
developed for the sight impaired,
Heifetz adds.
The Synphony contains a cellular
modem that connects to an Internet
server. The driver gets a small device
installed in the vehicle, which doubles
as an entry device for the mobile
phone, media player and GPS.
"The server is the gateway to a
world we're creating for the drivers.
You just press a button to activate
says Heifetz. "I hope one day it will be
standard issue on the assembly line
for all cars:'
To that end, InphoDrive cur-
rently has a working prototype of the
Synphony and has begun showcasing
it at automobile exhibitions around
the world.
"We're looking for a round of
investment or potential partners in
order to turn this into a product:' says
Heifetz.
That will be a Synphony to his ears
— while his hands stay on the wheel
and his eyes stay on the road. 111

The

Businessmen

lunch is back!

Stop in for lunch
elax in comfort
and dine in elegance

Nionday

16 oz Genuine Center Cut N.Y. Strip steak $16.00
Sauteed Colossal shrimp w/ cilantro soy glaze $ 16.00
II you can eat Alaskan king crab legs $50.00

Tuesday

r
16 oz Genuine en er Cu
Sweet Blackened Tilapia $12.00
Broiled Salmon w/Mango sauce $16.0

ednesday
16 oz Genuine enter Cut N.Y. Strip Steak $16.
Lemon Pepper Tilapia $12.00
P esto Encrusted Salmon $16.00

Genuine Center
Cut N.Y. Strip Steak
$16.00.
7 days a week.

16 oz Genuine Center Cut N.Y Strip Steak $16.00
Sauteed Colossal Shrimp Scampi $1 .1)

Friday

en er
16 oz Genu
Lemon Pepper Tilapia $12.0
Lo-Cal Chicken Salad Plate $14.00

Saturday

Char grilled • mb chops $28.00
16 oz Genuine Center Cut N.Y. Strip Steak $16.00
Broiled Salmon with Cilantro soy s laze $16
0
• J • T

Five Star Menu
Created by
Executive Chef
Stewart Fox Jr

*unday

Char grilled Lamb chops $28.00
16 oz Genuine Center Cut N.Y. Strip Steak $16.00
Broiled Salmon with Cilantro soy glaze $16.00
Sweet Blackened Tilapia $12.00
20771 W Eight Mile Rd Detroit Mi 313-541-7000

www.thepenthouseclub.com

•••••-'•

August 19 * 2010

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