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VISIT OUR WEBSITE:
WWW.SEMJALLIANCE.ORG

ALLIANCE

Mike Teshuba, 32,
and Jason Teshuba,
34, both of Royal Oak

ason and Mike Teshuba,
rothers, are co-founders of
Mango Languages. Jason is
Chief Executive; Mike is Chief
Technology. Mango Languages is
located in Farmington Hills.

Jason and Mike grew up surrounded by the sound
of languages. "I grew up having a rich experience
of hearing multiple languages in my home — my
father was born in Libya and then moved to
Israel when he was 5, so we always heard Italian,
Hebrew and Arabic, too," Jason said.
In August 2007, the Teshuba brothers launched
a unique online language learning system that
offers comprehensive lessons accessible to anyone
worldwide. At the time, Mango Languages only
had a complete curriculum with nine languages.
Today the company has grown to offer close to 80
languages. Some of the new languages that Jason
and Mike are developing for Mango are Pashto
and Dari (official languages of Afghanistan),
Navajo, Hawaiian, modern and biblical Hebrew
and Yiddish. Hoping to one day include
additional Jewish languages into the curriculum,
Jason explained, "There is a whole suite of Jewish
languages that most people don't know about.
For example, Ladino is a mix of pre-Inquisition
Spanish and elements taken from other lan-
guages that Sephardic Jews called home including
Arabic, Hebrew, Turkish, Greek and French."
What started out as a business in their
mother's living room in West Bloomfield with a
few boxes on the floor, to overflowing the front
porch with boxes for UPS, Mango has come

quite the distance from its inception. While the
brothers' office is based in Farmington Hills,
team members reside internationally.
Mango Languages has become popular —
nationally and internationally — for a wide
array of individuals and businesses. Mango
is being used by K-12 school systems, public
libraries across the country and United States
government agency employees. Each language
course is developed by a team comprised of
software developers, editors, male and female
native speakers and an individual who has
mastered the language through education.
Mike said, "Everyone else around the world
cares about language and learning. We would
like to make it inspiring for people here as well."
Jason and Mike grew up in Oak Park and
both attended Michigan State University where
Jason received his bachelor's degree in computer
engineering and Mike received his degree in
computer science engineering. In his free time,
Mike enjoys golfing, riding his mountain bike,
traveling and spending time in Israel. Jason
enjoys traveling, hiking, golfing, playing poker
and language learning.
For more information about the languages you
can learn with Mango Languages, visit
www.mangolanguages.com .

BLOGGING & SOCIAL MEDIA FOR
YOUR BUSINESS

SCORE® DETROIT BUSINESS
WORKSHOPS

Tuesdays & Thursdays, July 27-Aug. 5,
6:30-8:30 p.m.
Macomb Community College, Warren

Writing a Successful Business an
Wednesday, July 28, 8:45 a.m.-noon
Southfield Public Library, Soul:Kit- 41

Discover how your business can benefit by
using free social media tools. Learn how social
media marketing differs from traditional
marketing. Set up a basic business blog
for immediate use, a Twitter account and a
Linkedln account. Cost for four sessions:
$99. To register, call (586) 498-4000.

Walk through the finer points of writing a busi-
ness plan, from research tips to crunching the
numbers. If you've started work on a business
plan, feel free to bring it with you. Cost: $45.
For continuing schedule of classes provided by
Score®, visit www.scoredetroit.org .

Boundaries And Barriers
Of Social Media

We all have profiles on these
networking sites, but what are the
barriers for including too much
information? We use them for
personal social interaction but
sometimes for business networking
as well. Should the same
information, chat and sometimes
pictures be readily available to the
same network of people?
If you don't have separate
business and personal profiles
(recommended!), and are using your
account for business as well, here
is a quick guide of the
dos and don'ts of the
most popular social
media sites and
how to best use
them to your
professional
advantage:

FACEBOOK:

A social network-
ing site used to keep
in touch with friends,
share links, videos, upload
photos and stay connected with the
people around you.
DO
• Update your status with
company updates, highlights
and events
• Create group pages and fan
pages specifically designed for
business
• Share links to interesting stories
• Comment on friends statuses
that are relevant
DON'T
• Post tagged pictures with
alcohol or nudity. If you want
to have an album of a fun night
out, set the privacy settings so
not everyone can see it.

EMPOWERING MICHIGAN
CAREER & BUSINESS OPPORTUNITY
EXPO MEGA JOB FAIR!

Thursday, July 29, 9 aAIL-P,001I & 1-3 p.m,
Holiday inn Hotel, Southgate
Participating employers include healthcare, trans-
portation, sales, finance, retail, restaurant, home
health care, automotive and many more companies.
For more information, visit www.expogiant.com .
Unemployment agency representative and resume
repair experts on-site. Also receive a free listing of
25 extra companies in Michigan hiring. Free and
open to the public.

• Have your status say some-
thing that might be deemed
inappropriate by a prospective
employer.

TWITTER: A micro-blogging
website allowing a 140-character
message to be "tweeted." Posted to
a worldwide audience, tweets are an
open forum of conversation between
you and your followers.
DO
• Post short, concise brand/
company updates
• Announce specials, sales,
upcoming events
• Promote interesting,
relevant articl
• Take part in the
conversation, try
not to just merely
broadcast!
DON'T
• Tweet your
/
location every time
you pump gas or are
have a question about
whether you should get T-
or 12-grain bread.

YOU TUBE: Didn't think YouTube

could help marketing or advertising?
Guess again — don't overlook how
videos can go viral instantly.
DO
• Video you and your team
giving public presentations or
at a press conference
• Video your companies FAQor
have a walkthrough demonstra-
tion instead of the text version
online

LINKEDIN: A professional

networking site where you create
a profile highlighting professional
experiences and accomplishments.
One can expand their network by
searching colleagues, classmates and
friends.
DO
• Browse through event listings,
professional networks and job
postings
• List what you are interested in
being contacted regarding
• Post your resume on your
profile
• Have as many recommendations
as possible
DON'T
• Upload an unprofessional
picture, make sure you have
clean picture of your face that is
easy to see and recognize.

If you would like to submit any events, information or would like to be featured in our section, please contact Rachel Lachover at (248) 351-5156 or
rlachover@thejewishnews.com . JOIN US ON FACEBOOK; search our group name and fan page "SE MICHIGAN JEWISH ALLIANCE"

26

July 22 2010