World Life, Afterlife New bios of Lubavitcher Rebbe dig for the man behind the myth. Sue Fishkoff Jewish Telegraphic Agency San Francisco S ixteen years after the death of Rabbi Menachem Mendel Schneerson, a flurry of new publications indicates not only how enduring the interest is in his life and legacy, but also how potent the mine- field is surrounding his mythology. Writing a biography of a larger-than- life figure is never easy. And when that figure is the seventh Lubavitcher rebbe, the charismatic leader of the worldwide Chabad-Lubavitch movement, the usual challenges of sifting through sources and evaluating mountains of research material are complicated by internal politics, religious sensibilities, personal loyalties and a lack of reliable first-per- son information. Until now, the only recountings of Schneerson's life have been idealized biographies written by Chabad follow- ers. Now there are two new biographies by academics outside Chabad circles, with a third in the works. New York University Professor Elliot Wolfson came out last fall with Open Secret: Postmessianic Messianism and the Mystical Revision of Menahem Mendel Schneerson, an examination of Schneerson's leadership within the con- text of Jewish esoteric tradition. Next month will see the publication of The Rebbe: The Life and Afterlife of Menachem Mendel Schneerson, by Rabbi Menachem Mendel Schneerson, the seventh Lubavitcher rebbie, died in 1994. Samuel Heilman of City University of New York and Menachem Friedman of Israel's Bar-Ilan University, an examina- tion of Schneerson's early life and what the authors describe as his growing messianic pretensions. And Rabbi Joseph Telushkin, author of several bestselling books on Jewish life and thought, is in the early stages of a book focusing on the source of Schneerson's charisma and the influence he continues to exert on people's lives. The Heilman-Friedman book is gen- erating the most controversy. Written for a lay audience, it frames Schneerson's mission, and that of the Chabad West Bloomfield's MOST PRESTIGIOUS CADILLAC TEAM MaryAnn Audette • Judy Sprader • John Edwards • Harvey Horticic Has A New Home At LaFontaine Cadillac Buick & GMC movement he led, as motivated by Messianism, here defined as the attempt to hasten the messianic era through human actions. The Messiah The messianic mission was so much at the heart of the late rebbe's leadership, the authors argue, that one cannot be a follower of the rebbe without full com- mitment to that goal. The authors take a psycho-bio approach to Schneerson's life, trying to get inside the man's head to uncover his motivation — always a tricky business. They focus on Schneerson's 14 years in Berlin and Paris — the so-called "lost years" between his 1927 marriage to Chaya Mushka, the daughter of the sixth Lubavitcher rebbe, and 1941, when the couple escaped Nazi Europe and arrived in New York to rejoin the Lubavitch court. Left to his own devices, they write, Schneerson would have preferred to "settle in Paris, become a French citizen and live as a Jew of chasidic background pursuing a career in engineering." While not explicitly claiming that Schneerson and his young wife fell away from their chasidic roots, the authors return again and again to the short beard and secular dress Schneerson favored until his arrival in New York, along with other similar details, as evi- dence of an Orthodox, but not haredi lifestyle. "There is no question he was an observant Jew, but he lived in places where Chasidim didn't live and he did things they wouldn't do:' Heilman said. It was, the authors write, a combina- tion of survivor's guilt — Schneerson was the only member of his close fam- ily to escape the Holocaust — and the improbability of his becoming an engi- neer in America that led him by the late 1940s to set his sights on a new career goal: succeeding his father-in-law to become the seventh Lubavitcher rebbe. Eventually, they assert, Schneerson believed he was "the prophet of his generation," the man destined to bring Life, Afterlife on page 30 The HEART & SOUL of Southern Cooking BEST SOUL FOOD for 10 YEARS! HOUR magazine, 2010 2010 CIIS f $299•00- 4 . per rno. 48 month lease We're open on Memorial Day 12 PM to 8 PM CONCIERGE SEiPNICE With Door To Door Pick Up For Your Convenience 4000 W. Highland Rd: Highland, MI 866-599-5883 www.thefamilydeal.com 28 May 27 • 2010 Relax...Let us do the cooking BBQ Style Beef Ribs & Chicken. Carryout & Catering. Full Bar. mi es per year, plus tax, title, plates, •$2,495 down, acq fee, doc and must qualify for GM employee pricing. Must have current lease in household and must qualify for Toyota Conquest. (248) 208-1680 • 29508 Northwestern Hwy. (in Sunset Strip) Visit www.beanscornbread.com