Front Lines JEWISH RENAISSANcE DIGEST DETROIT JEWISH NEWS theJEW1SHNEWS.com Advertising Sales Publisher/President Arthur M. Horwitz ahorwitz@renmedia.us Sales Director: Keith Farber kfarber@renmedia.us Account Executives: Ann G. Abrams, Jan Haskell, Melissa Litvin, Heidi Martin, Rick Nessel, Dharlene Norris Senior Sales Assistant: Kim Metzger Chabad Students Bring Megillah Reading To You A new hotline has been launched as a free service to help people celebrate Purim by bringing the Megillah reading to them. A group of energetic students are volunteering to share the joy of the holiday with others. "That's what Purim is all about, to celebrate with those who wouldn't other- wise have the opportunity," said Koppel Chaiton of Oak Park, one of the initiators. The hotline, sponsored by Chabad Lubavitch of Michigan, is geared to enhance awareness of the celebration and its contemporary message of tri- umph over adversity. "In this fast-paced era of technology and Instant Messaging, how can we ensure that our age-old traditions don't get lost?" asked Dovber Grunblatt of Oak Park, mastermind of this project. Business Offices Customer Service Asst.: Jan Shain Billing Coordinator: Pamela Turner Collections Analyst: Hazel Bender "Bring it to them. If someone offered ebration of Purim and the significance to come to my home and read the of the Megillah into your life has never Megillah for me, I would be thrilled been this easy. Call (248) 354-2388 or and most appreciative?' e-mail themegillahhotline@gmail.com . Purim is a wonderful family holiday Available reading hours: from 8:30-10 with many fascinating customs, one of p.m. Saturday, Feb. 27, and from noon-5 the primary practices being the read- p.m. Sunday, Feb. 28. Fl ing of the Megillah scroll telling the story of how the Jewish community of ancient Persia was rescued from annihilation. "It makes the whole day much more meaning- ful when you know why you are celebrating," said Yarden Blumstein of West Bloomfield, another team member. All it takes is a call or an Megillat Esther, Italy, circa 1675 e-mail. Bringing the cel- Photo from Jewish Theological Seminary Library Yiddish Limerick What you can do to stop global warming. Reduce Heating Costs A Purim Poem • Keep the moisture level of your home high during winter, either with a humidifier or lots of plants. Higher humidity makes the body feel warmer so you can turn your thermostat down and save energy. • Remove screens in winter. Even fine-mesh screening can block up to 20 per- cent of the sunlight that could enter and help warm your home. • Remove window air conditioners for the winter. If they are fixed in place, seal them with caulking or tape. It also helps to cover them with an airtight, insulated jacket to avoid heat loss. www.energyhawk.com/heat/heat14.php • Replace exterior doors. Replace exterior doors in poor repair with insulted core doors or add storm doors. • Some utility companies provide special rates for electricity used during "off- peak" hours. Check with your local utility company and, if possible, plan to oper- ate your appliances (range, washer, dryer and dishwasher) during these "off-peak" times. Jewish Thought On The Environment "One generation goes and another generation comes; but the Earth remains forever:' Mir hem di gantze megila,* Tzuzamen mit** our sheyne kehila,*** Of Esther the queen And Haman so mean, And shikker**** we are from tequila. Mir hern di gantze megilah, We gear the whole story ** tzuzamen mit, together with * ** sheyne kehila, beautiful congregation, community **** shikker, drunk. — Kohelet, Ecclesiastes 1:4 Please contact Michigan Coalition on the Environment & Jewish Life for global warming presentations: (248) 642-5393, ext. 7, or mi-coejl@jfmd.org . 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Kevin Browett kbrowett@renmedia.us Controller: Craig R. Phipps Editorial Director: Robert A. Sklar IT & Circulation Director: Deanna Spivey Fulfillment circulationdesk@thejewishnews.com Customer Service Manager: Zena Davis Departments General Offices: 248-354-6060 Advertising: 248-351-5107 Advertising Fax: 248-304-0049 Circulation: 248-351-5174 Advertising Deadline: Monday, 4 p.m. Editorial Fax: 248-304-8885 Deadline: All public and social announcements must be typewritten and received by noon Tuesday, nine days prior to desired date of publication. Subscriptions: 1 year 2 years 3 years 1 year out-of-state 2 years out-of-state 3 years out-of-state $79 $142 $189 $119 $214 $286 late Martha Jo Fleischmann, longtime JN Yiddish limerick writer. ©copyright 2010 Detroit Jewish News Our JN Mission February 25 * 2010 Production By VERTIS INC. Detroit Jewish News 29200 Northwestern Highway Suite 110 Southfield, MI 48034 prepared this limerick in memory of the The Jewish News aspires to communicate news and opinion that's useful, engaging, enjoyable and unique. It strives to reflect the full range of diverse viewpoints while also advocat- ing positions that strengthen Jewish unity and continuity. We desire to create and maintain a challenging, caring, enjoyable work environment that encourages creativity and innova- tion. We acknowledge our role as a responsible, responsive member of the community. Being competitive, we must always strive to be the most respected, outstanding Jewish com- munity publication in the nation. Our rewards are informed, educated readers, very satisfied advertisers, contented employees and profitable growth. 8 creative@thejewishnews.com Creative Director: Deborah Schultz Teen2Teen: Editor: Ken Guten Cohen kcohen@thejewishnews.com ECO Judaism Source: Michigan Coalition on the Environment & Jewish Life Creative Services